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Social Media Listening

Feb 23, 2015 By Melissa Cahill

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You may have heard the phrase social media listening, and wondered:

What is social media listening?

Social Media Listening | Social Media Listening ToolsThe answer is fairly intuitive; social media listening is the process of discovering what is being said about a business, individual, product or brand on the Internet. This is particularly important when you want to engage and respond to those comments. But the phrase actually tells you what you need to know — it’s really more about listening. Understanding what people are saying about your company or your product is the key to unlocking more useful information you might imagine. Everything from your business’s marketing to customer service to product development stands to benefit from what’s being said by customers. Social media can be a gateway to valuable feedback and customer insights if you only know how to listen. [Read more…]

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Filed Under: Social Media Marketing Tagged With: social media, social media listening

Social Etiquette for Business Newbies

Sep 25, 2014 By Melissa Cahill

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Social Media for BusinessOne of the things we typically see SMBs needing help with is navigating the dos and don’ts of social media for business. Almost without exception, our prospective clients have already dipped a toe into the social networks by the time they approach us. Not all clients are as proficient with the technical aspect of using social media – some may be daunted by a constantly changing Facebook interface, or confused by hashtags on Twitter and Instagram. Others have no problem tackling the mechanics, but may actually be driving people away from their brand by limiting their posts to self-promotional content. [Read more…]

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Filed Under: Social Media Marketing Tagged With: social media

Social Media Cover Photos 101

Aug 7, 2014 By Redge Estebat

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2014 is the year of visual content and businesses who have invested in it are seeing big results in traffic and engagement – even an increase in sales. Social networking sites recognize the power of visual sharing and have been making frequent updates to their image sizes, dimensions and format for a better visual experience. Even if you are not actively sharing visual content on your social media channels, one area of your social page will always be very visual and should not be taken for granted – your cover/header photo.

Many businesses use a single image as cover page for all their networking sites. While there is nothing wrong with this, the difference in image requirements (sizes and dimensions) can pose a problem. To help you make the most of your cover pages, here are five popular social media sites, their cover page requirements, and a few tips for how to make your social media cover photos stand out. [Read more…]

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Filed Under: Social Media Marketing Tagged With: social media

Don’t Replace Email Campaigns with Social Media Marketing: You Need Both!

Apr 16, 2014 By Melissa Cahill

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As advocates of social media marketing for small to medium business, we’re always pleased to see business owners who throw themselves whole-heartedly into feeding their Facebook, Twitter and Pinterest pages with interesting updates and content that excites their fans and followers. Unfortunately, many of these same folks neglect their email marketing campaigns, thinking that a strong social presence is enough to take the place of a monthly newsletter.

When it comes to building serious business relationships with partners and clients, you might want to consider making email campaigns your priority. Think about it this way: wouldn’t you rather use a single channel to talk to all your customers than divide your energy between multiple channels to talk to only some of them, some of the time — in ways that don’t always have the same professional impact? [Read more…]

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Filed Under: Email Marketing, Inbound Marketing, Social Media Marketing Tagged With: email marketing, marketing trends, social media

Online Marketing Considerations for Small Business Owners, Part 4: Should You Be Blogging?

Mar 25, 2011 By Melissa Cahill

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So you thought you were done when you launched your business website, but now you wonder if you need a blog.  Do you?

While it can be challenging to come up with fresh content to publish on a blog each week, there are compelling reasons for  small business owners to consider blogging as an integral part of any online marketing campaign.

seo for small businesss owners | Panoptic Online Marketing | NYCReason #1: a business blog, when updated regularly, will drive more traffic to your site, and more traffic means more potential customers hearing your message.  A blog can boost your site’s rankings in search results because search engines favor sites that publish fresh content regularly.  Even if you have a website, it may be cumbersome to update (or you may have to pay a webmaster to do it for you).  A blog makes it easy to publish content with no special technical skills or software (and has a low set-up cost).

[Read more…]

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Filed Under: B2B, Blogging & Content Marketing Tagged With: blogs and blogging, content development, social media

Social Science

Mar 12, 2011 By Melissa Cahill

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I suppose it should be no surprise, but since launching my new business venture I’ve been blown away by the number of small business owners I speak with who think that social media is some sort of “magic bullet” that will lift flagging sales and solve all their marketing problems.  I’m sure some of this is a result of listening to pitches by the “snake-oil crowd” — marketers who, when they offer to manage your social media campaigns, mean that they will post a few times a week to your Facebook page and get you more “Likes.”  When I ask these hopeful folk how Facebook postings and Likes will help their businesses, I usually hear things like “I’m not sure, but I’m willing to try it out and see how it goes.”

social_media_graphicIt’s understandable.  There’s a lot talk about social media and when used as part of integrated marketing strategy it can certainly be a worthwhile investment.  But business owners would do well to take an active part in planning any social media activities.  Consider your objectives beyond wanting new customers — every business owner wants new customers, but it’s difficult to get hard numbers to gauge how many new customers come to you via social channels.

[Read more…]

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Filed Under: Inbound Marketing Tagged With: social media

Local Buzz: Groupon

Jan 11, 2011 By Melissa Cahill

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Just returned from my local Chamber of Commerce meeting, where a resident expert gave an excellent presentation on Social Media Marketing for small businesses.  She offered a few resources for those just getting started with social media — I’d like to add one more.  Hubspot’s “How to Use Facebook for Business” provides an easy-to-understand guide and terrific step-by-step instructions for setting up a business page on Facebook.  Download requires you to provide some information, but  it’s worth it.  Highly recommend for the novice Facebook business user.

GrouponI’ve been meaning to get back to my own post about social media marketing, but it will have to wait because I want to comment on what caused the most buzz at today’s CoC meeting — and that was Groupon!  Everybody was talking about Groupon, and nobody was really in agreement as to whether Groupon is useful or worth the investment.  Really, it’s all about setting your expectations.

As with all online marketing channels it’s critical that you track your efforts, and in this recent article from the Times’s “Your The Boss” blog Jay Goltz outlines what’s important for small business owners to consider when measuring Groupon ROI.

[Read more…]

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Filed Under: Inbound Marketing Tagged With: Groupon, social media

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From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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