You may have heard the phrase social media listening, and wondered:
What is social media listening?
The answer is fairly intuitive; social media listening is the process of discovering what is being said about a business, individual, product or brand on the Internet. This is particularly important when you want to engage and respond to those comments. But the phrase actually tells you what you need to know — it’s really more about listening. Understanding what people are saying about your company or your product is the key to unlocking more useful information you might imagine. Everything from your business’s marketing to customer service to product development stands to benefit from what’s being said by customers. Social media can be a gateway to valuable feedback and customer insights if you only know how to listen. [Read more…]
One of the things we typically see SMBs needing help with is navigating the dos and don’ts of social media for business. Almost without exception, our prospective clients have already dipped a toe into the social networks by the time they approach us. Not all clients are as proficient with the technical aspect of using social media – some may be daunted by a constantly changing Facebook interface, or confused by hashtags on Twitter and Instagram. Others have no problem tackling the mechanics, but may actually be driving people away from their brand by limiting their posts to self-promotional content. 
Reason #1
It’s understandable. There’s a lot talk about social media and when used as part of integrated marketing strategy it can certainly be a worthwhile investment. But business owners would do well to take an active part in planning any social media activities. Consider your objectives beyond wanting new customers — every business owner wants new customers, but it’s difficult to get hard numbers to gauge how many new customers come to you via social channels.
I’ve been meaning to get back to my own post about social media marketing, but it will have to wait because I want to comment on what caused the most buzz at today’s CoC meeting — and that was 
