You may have heard the phrase social media listening, and wondered:
What is social media listening?
The answer is fairly intuitive; social media listening is the process of discovering what is being said about a business, individual, product or brand on the Internet. This is particularly important when you want to engage and respond to those comments. But the phrase actually tells you what you need to know — it’s really more about listening. Understanding what people are saying about your company or your product is the key to unlocking more useful information you might imagine. Everything from your business’s marketing to customer service to product development stands to benefit from what’s being said by customers. Social media can be a gateway to valuable feedback and customer insights if you only know how to listen. [Read more…]