You hear more and more buzz about mobile these days. Text message (also called SMS) marketing — is an exciting technology and can be used by small businesses in a number of creative and effective ways.
Restaurants and retailers can use it to offer discounts or “mobile coupons” — or to notify subscribers about last-minute sales or in-store events. SMS can be used for customer surveys, polls and “text to win” contests, or as an automated appointment reminder system. This last feature is particularly handy for busy medical practices, spas and salons.
While the particulars will vary depending on the type of business and the goal of the campaign, it is vital that you always adhere to the following best practices. Think about all the spammy text messages you’ve received and resented — you don’t want to be perceived as an SMS spammer!