App vs. Mobile Website — one of the most frequently asked questions we receive from clients. More than a few have asked us whether or not they should invest in building an app for their business. More often than not a mobile website is sufficient to fulfill a client’s needs, but that doesn’t mean that an app should never be considered, or can’t be useful. It all depends on what your business is about, and what you are trying to achieve.
Mobile apps have the advantage of allowing you to reach your customers at any given time. The best apps provide innovative and added value for users by tapping into their mobile devices’ functionalities. Vivino Wine Scanner, for example, uses the camera on your mobile device to allow the user to take a picture of the label of any given wine bottle and get a review. [Read more…]
Mobile marketing is no longer an add-on enhancement or a separate channel, it’s now core technology that you need to invest in. Keep in mind that people aren’t just using their mobile devices because they’re “on the go.” The vast majority of mobile searches are taking place when a desktop computer is nearby – maybe even on the desk in front of you! 
