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Why You Need to Pay Attention to Your Mobile Presence

Mar 21, 2013 By Melissa Cahill

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According to Google research, “By 2013, more people will use their mobile phones than PCs to get online.”  Furthermore, if you haven’t been paying attention to what your site looks like on a mobile device, chances are you are sending your potential clients elsewhere.

What does a bad mobile experience can do to your business?  Here are some numbers from a recent survey:

  • 61% of users said that they’d quickly moved to another site if they didn’t find what they were looking for right away.
  • 79% of users will search for another site if they don’t like what they find on one site.
  • Even if they like a business, 50% of users said they will use them less often if the website isn’t mobile-friendly
  • 52% of users said that a bad mobile experience made them less likely to engage with a company

[Read more…]

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Filed Under: Local SEO, Mobile Marketing Tagged With: marketing trends, mobile marketing, mobile website, web design

Is Your Site Mobile-Friendly?

Feb 28, 2012 By Melissa Cahill

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The number of people who use their mobile phone to access the internet is growing rapidly   According to one study, there was a 102% growth in website traffic via mobile devices from Q4 2010 to Q4 2011.  In the US, Comscore reported that the number of smartphone users are now close to 97.9 million and almost half of the respondents to their survey use their phone to browse the internet.

The numbers are undeniable, and if your website isn’t easily browsed on mobile devices, then you are definitely losing potential customers.

To see what your website looks like on a mobile device, visit  MobileTest.me.  The site lets you enter your website URL and displays what it looks like on a mobile device.  You can choose different type of devices and test how your website looks like on each.

[Read more…]

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Filed Under: Mobile Marketing Tagged With: mobile marketing, mobile website

Mobile Marketing: 3 Tips for Text Message Campaigns

May 9, 2011 By Melissa Cahill

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You hear more and more buzz about mobile these days.  Text message (also called SMS) marketing — is an exciting technology and can be used by small businesses in a number of creative and effective ways.

smsRestaurants and retailers can use it to offer discounts or “mobile coupons” — or to notify subscribers about last-minute sales or in-store events.  SMS can be used for customer surveys, polls and “text to win” contests, or as an automated appointment reminder system.  This last feature is particularly handy for busy medical practices, spas and salons.

While the particulars will vary depending on the type of business and the goal of the campaign, it is vital that you always adhere to the following best practices. Think about all the spammy text messages you’ve received and resented — you don’t want to be perceived as an SMS spammer!

[Read more…]

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Filed Under: Mobile Marketing Tagged With: mobile marketing, sms, text message marketing

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From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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