According to Google research, “By 2013, more people will use their mobile phones than PCs to get online.” Furthermore, if you haven’t been paying attention to what your site looks like on a mobile device, chances are you are sending your potential clients elsewhere.
What does a bad mobile experience can do to your business? Here are some numbers from a recent survey:
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61% of users said that they’d quickly moved to another site if they didn’t find what they were looking for right away.
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79% of users will search for another site if they don’t like what they find on one site.
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Even if they like a business, 50% of users said they will use them less often if the website isn’t mobile-friendly
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52% of users said that a bad mobile experience made them less likely to engage with a company
Restaurants and retailers can use it to offer discounts or “mobile coupons” — or to notify subscribers about last-minute sales or in-store events. SMS can be used for customer surveys, polls and “text to win” contests, or as an automated appointment reminder system. This last feature is particularly handy for busy medical practices, spas and salons.
