We’re into our fourth year of business as Panoptic Online Marketing, and we’ve been witnessing and adapting to the evolution of online marketing and changes to SEO as it unfolds around us. From the very beginning, we’ve always stressed to our clients the need to produce and provide valuable, interesting, informative and/or entertaining content on their business websites as their first priority.
Many prospective clients are confused when they first speak with us about their SEO needs. If they have any understanding about SEO at all, they generally think about the model that all SEO vendors have studied and routinely use. The process of “optimizing” a website involves conducting competitive keyword research, implementing target keywords in prominent locations such as the HTMLS headers and title tags, and adding well-placed anchor text links throughout the site. But this approach is what we call “SEO in a vacuum” – it’s detached from the content creation process and is no longer enough to get a website ranking for targeted search phrases. [Read more…]
But tomorrow night we’re going to be checking out 
