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With So Many Changes to SEO, Where Should You Focus Your Efforts?

Sep 11, 2014 By Melissa Cahill

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Changes to SEO cause confusion for business ownersWe’re into our fourth year of business as Panoptic Online Marketing, and we’ve been witnessing and adapting to the evolution of online marketing and changes to SEO as it unfolds around us. From the very beginning, we’ve always stressed to our clients the need to produce and provide valuable, interesting, informative and/or entertaining content on their business websites as their first priority.

Many prospective clients are confused when they first speak with us about their SEO needs. If they have any understanding about SEO at all, they generally think about the model that all SEO vendors have studied and routinely use. The process of “optimizing” a website involves conducting competitive keyword research, implementing target keywords in prominent locations such as the HTMLS headers and title tags, and adding well-placed anchor text links throughout the site. But this approach is what we call “SEO in a vacuum” – it’s detached from the content creation process and is no longer enough to get a website ranking for targeted search phrases. [Read more…]

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Filed Under: Blogging & Content Marketing, Mobile Marketing, Search Engine Optimization Tagged With: Google, marketing trends, SEO

Don’t Replace Email Campaigns with Social Media Marketing: You Need Both!

Apr 16, 2014 By Melissa Cahill

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As advocates of social media marketing for small to medium business, we’re always pleased to see business owners who throw themselves whole-heartedly into feeding their Facebook, Twitter and Pinterest pages with interesting updates and content that excites their fans and followers. Unfortunately, many of these same folks neglect their email marketing campaigns, thinking that a strong social presence is enough to take the place of a monthly newsletter.

When it comes to building serious business relationships with partners and clients, you might want to consider making email campaigns your priority. Think about it this way: wouldn’t you rather use a single channel to talk to all your customers than divide your energy between multiple channels to talk to only some of them, some of the time — in ways that don’t always have the same professional impact? [Read more…]

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Filed Under: Email Marketing, Inbound Marketing, Social Media Marketing Tagged With: email marketing, marketing trends, social media

Why You Need to Pay Attention to Your Mobile Presence

Mar 21, 2013 By Melissa Cahill

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mobile

According to Google research, “By 2013, more people will use their mobile phones than PCs to get online.”  Furthermore, if you haven’t been paying attention to what your site looks like on a mobile device, chances are you are sending your potential clients elsewhere.

What does a bad mobile experience can do to your business?  Here are some numbers from a recent survey:

  • 61% of users said that they’d quickly moved to another site if they didn’t find what they were looking for right away.
  • 79% of users will search for another site if they don’t like what they find on one site.
  • Even if they like a business, 50% of users said they will use them less often if the website isn’t mobile-friendly
  • 52% of users said that a bad mobile experience made them less likely to engage with a company

[Read more…]

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Filed Under: Local SEO, Mobile Marketing Tagged With: marketing trends, mobile marketing, mobile website, web design

Mobile websites… so much to learn.

Feb 20, 2012 By Melissa Cahill

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We always advocate using WordPress for websites, and the ability to create a mobile version of you site is one of the main reasons.  It’s as easy as installing and activating one of the many plugins available for this purpose.  And Panoptic’s developers have been moving more and more to what they call “responsive themes” — that is, themes that work across a variety of mobile platforms without having to use plugins.

WPNYCBut tomorrow night we’re going to be checking out CBS Local, who is going a totally different route.  What’s it all about?  We’ll know soon, thanks to the good people in our WP NYC Community MeetUp Group!  Stay tuned…

Check out WP NYC, and New York’s best Meet Up!

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Filed Under: Mobile Marketing Tagged With: blogs and blogging, marketing trends, web design

Why the All Out Marketing for Valentine’s Day?

Feb 14, 2012 By Melissa Cahill

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It’s Valentine’s Day and the social media world is bustling with love tweets, shout outs, romantic images and every conceivable promotional offer for couples and single alike.

No doubt that marketers love the Valentine’s Day because it’s one of those special days that drives not just page views but actual sales and customer engagements.  In this infographics by Block Talk, you’ll see just how much people are spending for Valentine’s Day.  Notice that V-Day spending is nearly back to pre-recession levels.  Long live love!

Click image to enlarge

Valentines Day Spending

Source: Valentine’s Day spending via H&R Block

 

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Filed Under: Social Media Marketing Tagged With: marketing trends

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From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

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Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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