Panoptic Online Marketing

  • HOME
  • ABOUT
  • SERVICES
    • WORDPRESS WEBSITES
    • SEO STARTER PACKAGE
    • MONTHLY MARKETING PACKAGES
    • CONTENT MARKETING
    • EMAIL MARKETING
    • PAID SEARCH (PPC) ADVERTISIING
    • SOCIAL MEDIA MARKETING
  • Case Studies
  • Blog
  • Contact Us

Online Marketing Case Study: Paddle Diva

May 21, 2015 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

Part 1: Spring/Summer 2011

Background

In Summer 2009, Gina Bradley launched her Stand Up Paddleboard business, Paddle Diva.  Her timing was perfect — the sport was just starting to take off in a big way. Based in East Hampton, New York, Paddle Diva was among a handful of local businesses offering SUP lessons throughout the beach resort towns of Eastern Long Island. Bradley saw a niche amidst the competition: she would target women, marketing the health and wellness benefits of the sport as well as its recreational appeal.

Bradley’s first two years in business were successful enough for her to invest in a professionally designed website.  Her website launched just as peak paddling season got underway in May 2011. The website was Paddle Diva’s primary marketing piece — a beautifully branded and visually compelling website with an easy-to-use content management system that allowed Bradley to manage and update site content herself.

 

Paddle Diva Website v.1 (ICVM Group)
Paddle Diva Website v.1 (ICVM Group)

But by early July, even with this beautiful new website, Bradley sensed her customers were not finding her online.  She was Googling “stand up paddleboard Hamptons” and “SUP Long Island” and seeing her local competitors’ websites listed on the search result pages (SERPs) — but not Paddle Diva. [Read more…]

Facebooktwitterredditpinterestlinkedinmailby feather

Filed Under: Case Studies, Local SEO, Search Engine Optimization Tagged With: keyword research, local seo, onsite seo, SEO

What is a Mobile Website?

Jan 12, 2012 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

A mobile website is a website that’s designed for the small screen of a smartphone. Mobile-friendly websites help businesses directly connect with their on-the-go customers through rich features like, click-to-call, maps and directions and click-to-SMS.

Customers are Looking for Your Business on their Smartphones!

The mobile revolution isn’t just coming, it’s already here. According to Google, more than half of Americans currently own a smartphone, and by the end of 2015 there will be more smartphones on the Internet than PCs.

Mobile Websites | Panoptic Online Marketing, New York, NY

According to a recent study, the majority of users searching for a local business from a smart phone are looking to buy immediately.  Give them quick access to important information such as services offered and business hours. Then let them call or find your business with a single click using the click-to-call or mobile maps buttons!

Mobile Websites | Panoptic Online Marketing, New York, NY

We specialize in building mobile websites that get results. We will build you a custom mobile website that will include all of your site’s content in a mobile friendly format. Customers will see the mobile website automatically any time they visit your site from a smartphone!

And when you update your website, those changes will be reflected on your mobile site — no need to maintain two sites.

Mobile websites start from $500 and provide tremendous value!

Contact Panoptic today for a free phone consultation to learn how you can get started.

Facebooktwitterredditpinterestlinkedinmailby feather

Filed Under: Local SEO, Mobile Marketing, Search Engine Optimization Tagged With: local seo, mobile website, web design

FREE SEO AUDIT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

Read More About…

  • B2B
  • Blogging & Content Marketing
  • Case Studies
  • Email Marketing
  • Inbound Marketing
  • Local SEO
  • Mobile Marketing
  • PPC
  • Search Engine Optimization
  • Social Media Marketing

Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

More testimonials on LinkedIn.

From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

How Can We Help You?

  • WordPress Websites
  • Monthly SEO and Internet Marketing Packages
  • Content Marketing & Business Blogging
  • Email Marketing
  • Paid Search (PPC) Advertising
  • Social Media Marketing

Follow Us

Facebooktwitterlinkedinrssby feather

FREE SEO AUDIT REPORT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

Panoptic Online Marketing, LLC © 2016. All rights reserved. Site Map

353 West 48th Street, #328, New York, NY 10036

40 West Hills Road, Ivoryton, CT 06442