With over 150 million users, LinkedIn is considered to be the largest professional network on the Internet. A lot of people have been using LinkedIn for networking, job prospecting, and building credibility in their areas of expertise through the Recommendations feature, or by actively taking part in LinkedIn Groups. But while many business owners understand how to use their professional profiles, only a few are taking advantage of the many benefits that the company page has to offer.
A study conducted by HubSpot in January found that LinkedIn is 277% more effective for lead generation than Twitter and Facebook combined. So if you haven’t created a LinkedIn company page for your business, or only have a brief description and/or logo there, you are missing an opportunity to give your business a more robust presence.
Here are some of the features that you can take advantage of to make your business stand out from your competitors:
1. Blog RSS Feed and News Mention. Aside from creating a keyword-rich description, you can add more content in your company page by adding your blog’s RSS feed. This works well if you regularly post new content in your company blog.