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Linkedin Showcase Pages – Should You Have One?

Jul 17, 2014 By Redge Estebat

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LinkedIn Showcase Pages have been around since late 2013, but even after LinkedIn announced the removal of the Product and Services section from Company Pages back in April, many companies are still unsure about creating one for their business.  If you’re still unsure about creating a LinkedIn Showcase Page, then this article might help you.

What is a Linkedin Showcase Page?

The Showcase Page is a sub-page or niche page of your LinkedIn Company Page, designed to highlight a brand, business unit, or initiative.   It allows you to create a page that targets audiences who are only interested in a specific aspect of your business.  This could be a flagship product or service; a branch or subsidiary; an annual or regular event that your company hosts; or the executives and/or key staff of your company. [Read more…]

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Filed Under: B2B, Social Media Marketing Tagged With: LinkedIn company page

6 Ways to Leverage LinkedIn for Your Business

Apr 16, 2012 By Melissa Cahill

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With over 150 million users, LinkedIn is considered to be the largest professional network on the Internet.  A lot of people have been using LinkedIn for networking, job prospecting, and building credibility in their areas of expertise through the Recommendations feature, or by actively taking part in LinkedIn Groups.  But while many business owners understand how to use their professional profiles, only a few are taking advantage of the many benefits that the company page has to offer.

A study conducted by HubSpot in January found that LinkedIn is 277% more effective for lead generation than Twitter and Facebook combined.  So if you haven’t created a LinkedIn company page for your business, or only have a brief description and/or logo there, you are missing an opportunity to give your business a more robust presence.

Here are some of the features that you can take advantage of to make your business stand out from your competitors:

1. Blog RSS Feed and News Mention.  Aside from creating a keyword-rich description, you can add more content in your company page by adding your blog’s RSS feed.  This works well if you regularly post new content in your company blog.

[Read more…]

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Filed Under: B2B, Inbound Marketing Tagged With: inbound marketing, Linkedin, LinkedIn company page

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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