LinkedIn Showcase Pages have been around since late 2013, but even after LinkedIn announced the removal of the Product and Services section from Company Pages back in April, many companies are still unsure about creating one for their business. If you’re still unsure about creating a LinkedIn Showcase Page, then this article might help you.
What is a Linkedin Showcase Page?
The Showcase Page is a sub-page or niche page of your LinkedIn Company Page, designed to highlight a brand, business unit, or initiative. It allows you to create a page that targets audiences who are only interested in a specific aspect of your business. This could be a flagship product or service; a branch or subsidiary; an annual or regular event that your company hosts; or the executives and/or key staff of your company. [Read more…]