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Panoptic is a New York City-based small business; most of our clients are small businesses, too. Small businesses need to understand how to leverage SEO and online marketing more than larger companies, because they don’t have the resources to spend on traditional media channels. Print media and television are costly undertakings! But for online marketing to be successful, a clear and long-term strategy needs to be defined – this is where many small businesses fall short and why so many of them end up on Panoptic’s doorstep.

While onsite SEO is fundamental for every website regardless of the size of the company, it’s only the first step on the road to establishing the kind of visibility that leads to a strong and long-lasting online presence. Scattered, unfocused efforts get poor results at best (and can even damage your online credibility). But when you run a small business you’re time is monopolized by overseeing daily operations and leaving you with little energy to focus on any marketing, much less formulating a comprehensive strategy. [Read more…]

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Because it comes up so often, I thought I’d share a couple of thoughts and links around the topic of SEO pricing. Perhaps the first thing any prospective client wants to know is: how much does SEO cost?

Sigh.  Such a difficult question to answer — and prospects hate to hear, “it depends.” Luckily, several other authors have already covered the topic.

JaysonDeMers, in his article from late last year on Search Engine Watch (How Much Should You Spend on SEO Services?), walks the reader through a very comprehensive list of things they need to consider before determining what to spend for SEO.  His advice is dead-on, and a lot of it is the same spiel I give a part of my public presentations around SEO topics.

A worthwhile read for anyone who is just beginning to understand that just because you have a beautiful company website doesn’t necessarily mean your business is going to take off — or even that prospective customer will be able to find it.  The search engine game changes constantly, and unless you have the time and technical expertise required to tend to your website (and other online properties), you cannot expect to marketing your services with some outside help. [Read more…]

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