Earlier this year, Google rebranded its ten year old Webmaster Tools as Google Search Console (though the site is still reachable through the old URL, https://www.google.com/webmasters/tools/). For those of us that used Webmaster Tools on a daily basis the change means little. The re-naming of this eminently useful tool was due entirely to Google’s wanting to expand its reach to people other than traditional “webmasters.”
Google Search Console is for everybody and anybody that has a stake in how a website performs in the world of search. That could be SEOs, web designers/developers, business owners and marketing professionals, among others. It’s wanting to reach this diverse bunch of users that drove the decision to rebrand. All these folks could be getting better results in Google Search and Search Console empowers them to do so.
We covered the usefulness of Google Webmaster Tools back in a 2012 blog post – it’s still one of the tools we use every single day – to monitor site health, gauge average keyword positions, check on how new content is being indexed – there is a wealth of information available through Google Search Console. Below I’d like to introduce you to the three most useful tools for SEO newbies: