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Live Streaming Facebook

Feb 18, 2016 By Melissa Cahill

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Facebook Live Streaming

Facebook is going live…for everyone! Similar to what Meerkat and Periscope have done to enable Twitter users to live stream events, Facebook now allows all “verified users” (so far that’s public figures and big brands) to invite any or all Facebook users to view their live broadcasts. The feature is currently in testing for the general public, though it’s not clear exactly when it will be rolled out more broadly. [Read more…]

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Filed Under: Social Media Marketing Tagged With: Facebook, video marketing

How to Make Your Page More Visible in the New Facebook Graph Search Tool

Mar 28, 2013 By Melissa Cahill

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By now you probably have heard of the new Facebook feature called Facebook Graph Search.

facebook graph searchIt’s still in beta (only Facebook users in the United States currently have access to it), but as the feature rolls out to more and more users, it is important to learn how it could affect your marketing strategy.

How is Facebook Graph Search different from the current Facebook search?

Using the current Facebook search box, searching will give you results of People, Places or Pages with your specific search term in their title. It also shows web results through Bing search engine. However, with Facebook Graph Search, results are personalized based on what you and your Friends/Fans have shared within Facebook. [Read more…]

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Filed Under: Social Media Marketing Tagged With: Facebook

Facebook Timeline: Is Your Page Ready for the Change?

Mar 21, 2012 By Redge Estebat

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In less than two weeks, Timeline will become mandatory for all Facebook users and business pages alike. Some folks have been stalling to make the change while other brands have embraced the new features and have become more creative  to get the most of this new look in Facebook.

 

Panoptic Marketing Facebook Timeline Page

So what are the major changes you should know about Timeline for your business pages?

[Read more…]

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Filed Under: Social Media Marketing Tagged With: Facebook

Social Networking Decisions?

Nov 8, 2011 By Melissa Cahill

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Funny graphic shared by a member of my marketing network group.  Enjoy!

Social Network Humor

 

 

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Filed Under: Social Media Marketing Tagged With: Facebook, Google, Linkedin, twitter

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From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

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Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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