All too often people make the mistake of thinking that with the advent of social media marketing came the death of email marketing. This is far from true. Email is still a very important component of any small business marketing plan and there are very specific reasons why.
Email marketing is targeted and cost efficient.
An e-mail marketing campaign is relatively cheap and easy to create; there are no postage fees as with direct mail marketing and no ad-buys as with print, TV or radio (or even Google AdWords). When you invest in these classic forms of marketing you need resources: a creative team to put together the mailers or advertisements and money to buy space for the ads. Email campaigns liberate you from that burden. [Read more…]
2011 was a wild year when it came to email marketing. Article after article claimed that email marketing is dead, pointing out the many challenges that face email marketers in the coming years. Despite the predictions, many marketing strategists still believe that email is very much alive and continues to evolve. Business leaders tend to agree.
