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Benefits of Email Marketing

Jun 15, 2015 By Melissa Cahill

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All too often people make the mistake of thinking that with the advent of social media marketing came the death of email marketing. This is far from true. Email is still a very important component of any small business marketing plan and there are very specific reasons why.

Email marketing is targeted and cost efficient.

Benefits of Email Marketing | Panoptic Onine MarketingAn e-mail marketing campaign is relatively cheap and easy to create; there are no postage fees as with direct mail marketing and no ad-buys as with print, TV or radio (or even Google AdWords). When you invest in these classic forms of marketing you need resources: a creative team to put together the mailers or advertisements and money to buy space for the ads. Email campaigns liberate you from that burden. [Read more…]

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Filed Under: Email Marketing Tagged With: email marketing

Case Study: Small Law Firms and Solo Law Practices

Oct 9, 2014 By Melissa Cahill

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Client: Andrew Abramowitz, PLLC

The Challenge:

Our client, Andrew Abramowitz, is the founder of a small law practice in New York City. Needless to say, he’s got a lot of competition! New York is jam packed with lawyers — how do you distinguish yourself among so many other small business attorneys?

Solo Law Practice and Small Law Firm MarketingSolo law practitioners and small law firms rarely have the internal resources to devote to marketing activities. For the most part, these attorneys have a standard brochure website comprised of attorney bios, practice area descriptions, and perhaps a list of books or articles published by the partners; static, uninteresting content that doesn’t give the reader much insight into an attorney’s personality and style, or demonstrate what he or she actually does for their clients.

Andrew is a corporate and securities transactional lawyer who had such a website: a simple four-page site with his basic bio, practice description and contact information. We met with him, talked about his experience and goals for his business, and we discovered two things: (1) Andrew has special expertise in working with private placement investors (on both the buying and selling side), and (2) Andrew has been carefully following the legal and regulatory developments surrounding the American JOBS Act and how it is giving rise to a new model of business financing known as “crowdfunding.” [Read more…]

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Filed Under: Blogging & Content Marketing, Case Studies, Email Marketing Tagged With: blogs and blogging, email marketing

Don’t Replace Email Campaigns with Social Media Marketing: You Need Both!

Apr 16, 2014 By Melissa Cahill

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As advocates of social media marketing for small to medium business, we’re always pleased to see business owners who throw themselves whole-heartedly into feeding their Facebook, Twitter and Pinterest pages with interesting updates and content that excites their fans and followers. Unfortunately, many of these same folks neglect their email marketing campaigns, thinking that a strong social presence is enough to take the place of a monthly newsletter.

When it comes to building serious business relationships with partners and clients, you might want to consider making email campaigns your priority. Think about it this way: wouldn’t you rather use a single channel to talk to all your customers than divide your energy between multiple channels to talk to only some of them, some of the time — in ways that don’t always have the same professional impact? [Read more…]

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Filed Under: Email Marketing, Inbound Marketing, Social Media Marketing Tagged With: email marketing, marketing trends, social media

Email Marketing is Alive and Well for 2012

Feb 17, 2012 By Melissa Cahill

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mailicon2011 was a wild year when it came to email marketing. Article after article claimed that email marketing is dead, pointing out the many challenges that face email marketers in the coming years. Despite the predictions, many marketing strategists still believe that email is very much alive and continues to evolve. Business leaders tend to agree.

According to the 2012 Marketing Trends survey conducted by StrongMail, email marketing, along with social media, remain the top target programs for which business leaders are planning to increase spending for the third year in a row.

Email Marketing Statistics [Read more…]

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Filed Under: Email Marketing Tagged With: email marketing

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From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
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Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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