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Client: Andrew Abramowitz, PLLC

The Challenge:

Our client, Andrew Abramowitz, is the founder of a small law practice in New York City. Needless to say, he’s got a lot of competition! New York is jam packed with lawyers — how do you distinguish yourself among so many other small business attorneys?

Solo law practitioners and small law firms rarely have the internal resources to devote to marketing activities. For the most part, these attorneys have a standard brochure website comprised of attorney bios, practice area descriptions, and perhaps a list of books or articles published by the partners; static, uninteresting content that doesn’t give the reader much insight into an attorney’s personality and style, or demonstrate what he or she actually does for their clients.

Andrew is a corporate and securities transactional lawyer who had such a website: a simple four-page site with his basic bio, practice description and contact information. We met with him, talked about his experience and goals for his business, and we discovered two things: (1) Andrew has special expertise in working with private placement investors (on both the buying and selling side), and (2) Andrew has been carefully following the legal and regulatory developments surrounding the American JOBS Act and how it is giving rise to a new model of business financing known as “crowdfunding.” [Read more…]

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