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Take Advantage of Free Google Tools to Improve your Website

Mar 26, 2012 By Melissa Cahill

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Most of the small business owners I meet with are aware of the importance of showing up in Google search results, and many use popular Google products like Gmail and Docs.  Some of them have even been venturing into the world of Google Plus, creating business pages on the new social platform to promote their products and services.  But even my savviest clients often overlook the free tools that Google provides that can help them improve their websites to better promote their companies: Google Analytics and Google Webmaster Tools.

The set-up and configuration of these tools may be a bit more than the typical business owner can deal with themselves, but it’s very easy and your webmaster (or whoever designed your website) should be able to help.  Once installed, they can both provide a wealth of information about activity on your site.

Webmaster Tool

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Filed Under: Inbound Marketing Tagged With: analytics, Google, SEO

Online Marketing Considerations for Small Business Owners, Part 2: Tracking

Nov 14, 2010 By Melissa Cahill

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It’s become fairly obvious to small business owners that they need to have an online presence these days – many of the folks I talk to have already spent thousands of dollars on a website to promote their goods and services. But when I ask them how their website is performing – are they getting more inquiries, leads or sales? – they usually say they don’t really know.

Google analytics report

For business owners that are new to the web, the idea of capturing and analyzing useful information can be challenging. While they understand the necessity of measuring traffic and trends on their site in order to calculate their marketing ROI, it’s difficult for many small business owners to find time to do the analysis and make sense of the data. The amount of information that analytics software can deliver is overwhelming.

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Filed Under: Inbound Marketing Tagged With: analytics

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From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

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Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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