You don’t need to purchase a new website to start an SEO and online marketing initiative, but there are two scenarios in which we strongly recommend it:
- Your existing website is old/outdated, difficult to maintain or expand, and you want to have more control over your content without having to call a webmaster or design expert.
- Your website doesn’t appear in search results due to problems with its basic structure. For example, it may contain Flash and/or Javascript components that are preventing the search engines from indexing it properly and returning it in search results.
Panoptic Online Marketing is proud to offer WordPress website design and development services to our clients. WordPress has a number of benefits that suit the small business owner’s needs:
- Easy to Use Content Management. Post updates or make changes to the content on your website easily and from anywhere — without special software or having to contact your webmaster. We offer a real-time, one-on-one tutorial with every website we build, to teach you how to manage your own content going forward.
- Search Engine-Friendly Design: All our websites are mobile-responsive, search engine friendly and are excellent foundations for Search Engine Optimization (SEO) and content marketing campaigns.
- Customizable and Expandable. WordPress websites are infinitely customizable so as you start to expand into new marketing channels (like email marketing campaigns or social media marketing) you can incorporate new features like sign-up forms and social streams into your website easily.
One-Stop for All Your SEO and Online Marketing Needs
As a full-service online marketing agency, Panoptic understands how your website fits into your overall strategy and we build your website with SEO in mind. A website is only the first step in developing a strategic and comprehensive online marketing plan to help you reach your revenue goals. Why work with multiple vendors when Panoptic can be your trusted partner for everything online?
