It’s easy for business owners to be intimidated by the choices — not to mention the actual workings — of social media, but channels like Facebook, Twitter, LinkedIn, Instagram and YouTube can all be great ways to bring traffic to your website and build interest in your products, services and brand.
We include a bit of social media marketing with our monthly SEO retainer packages; every company should maintain their presence on at least one social media network. For clients that would stand to benefit by undertaking more robust or even aggressive social media marketing campaigns, we partner with some stellar social media partners, including Rose de Fremery of lowercase d. A good social media consultant is like having a customer service representative and public relations person rolled into one.
A dedicated social media marketing consultant can help you:
- identify where the best opportunities are and help you capitalize on them
- manage your daily social media tasks (posting, commenting, engaging) on your behalf
- understand how to interpret the traffic reports and see how your social activities fit into your overall online marketing strategy
How does social media marketing support your SEO efforts?
While there is a lot of debate about whether social media activity helps your SEO, there is no doubt that social networks are becoming more integral to our lives. From our point of view, social media is at the very least a great way to share content and help build links back to your website. By coordinating activities between your SEO and social media marketing consultants, you can really start to leverage the power of online marketing. Taking an integrated approach to SEO and digital marketing has an exponential effect on lead generation and conversion to sales as each vehicle within the system feeds activity for the others.