Pay Per Click (PPC) advertising offers small businesses a way to bid for the top positions on Google or Bing search results pages – or to have display ads appear in prominent areas on relevant websites.
PPC advertising isn’t just for e-commerce companies; having a top spot on Google delivers instant traffic that can be analyzed and used to inform and/or complement the organic SEO strategy for any type of organization.
- Increase revenue
- Get fast, measurable results
- Build brand awareness
Advertising via Google AdWords can have a significant impact on brand recognition (see the associated graphic) as people are actively searching for topics related to your business, product or service. If your brand appears front and center in the moment the search occurs then there’s a strong likelihood they’ll remember you.
PPC campaigns require a lot of hands-on monitoring and continual testing and refinement of keywords, ad copy and landing pages, but it also provides a wealth of data that allows you to develop your Internet marketing strategy based on facts, not assumptions.
There is a science to identifying effective keywords, constructing ads that bring only qualified clicks, and bidding properly – we see many DIY advertisers wasting time and money and getting nowhere.
Panoptic works with clients to build a high-performing PPC campaign or overhaul an existing one and also offers month-to-month optimization and management.
- Existing Campaign Evaluation & Recommendations
If you are already running PPC campaigns on Google or Bing and feel like you could use an expert eye to look things over, Panoptic offers a Campaign Audit where we evaluate your set-up, bidding strategy and performance history and tell you what our biggest priorities would be if we were managing things.
- Campaign Set-Up & Management
If you want to get started with PPC advertising, fill out this form to give us a little more information about your goals and budget. We can then start the conversation about the best way to get you on the road to higher revenue through search advertising.
- Social Media PPC
All the big social media platforms, like Facebook, LinkedIn and Twitter, have their own PPC structures. Panoptic can help you find the best social media channel to advertise your business and devise a PPC strategy that complements your content marketing plan.