Email marketing is an important piece of any comprehensive marketing plan, especially for B2B companies. Professional delivery of timely and relevant email messages is a one of the most effective ways to target sales leads and build loyalty with your existing clients and customers.
Email is also great for B2C businesses — it can be used to alert your customers to promos/specials, sales and upcoming events.
Panoptic’s team will take the time to understand your business, your current situation, and short- and long-term goals, then help you map out a strategic plan for communicating via targeted email.
We help you get started with easy-to-use mail management tools and provide you with templates to match your company’s branding.
We can either coach you on how to run and manage your own email campaigns or do it all for you as part of monthly online marketing contract. Panoptic provides assistance with:
- Developing mailing lists
- Segmentation for better audience targeting
- Producing compelling content
- Managing your publishing calendar
- Continually testing and improving upon past campaigns to ensure better and better results over time
Contact us if you’d like to get start with email newsletter marketing.