What is Content Marketing?
There is no magic or wizardry involved in SEO. Staying high up in the search result rankings requires that you deliver fresh, engaging content to your audience and prospective customers on a regular basis. It can take the form of product updates, news about your company or employees, event write-ups, industry-focused articles, presentation slide decks, white-papers, videos — you name it. But it needs to be done consistently over a period of time if you’re to reap the bottom line benefits.
The commitment to publishing fresh, engaging content on a regular basis can be a challenge for the small business owner. And if it’s not done correctly or the content is of poor quality then it’s a waste of your time and money or worse: poor content can diminish your brand and credibility.
Panoptic Online Marketing works with you to:
- Develop and execute a content marketing strategy
- Align your blog to your brand
- Generate content ideas for your website and/or blog
- Repurpose your existing marketing materials into SEO-friendly, online content
Good SEO means providing a great experience for your website visitors by giving them something that informs, entertains or provides them with insights and answers to their questions. If your readers like it, the search engines will too.
Why Should a Small Business Blog?
These days most businesses establish a blog, even if they don’t call it a blog. It’s one of the most reliable and effective forms of inbound marketing and an easy, cost-efficient way to supplement your website content. If you don’t have a blog for your business, chances are you are missing out on all the benefits that come with it.
Blogging places your company in front of a larger audience of people who are searching for information about your products, services or area of expertise. When done correctly, you will be able to position yourself or your company as thought-leaders within your industry and establish trust among your readers.
Content Strategy, Development and Production
Panoptic doesn’t use any automation software to create compelling content. We have a team of talented writers and content producers who have a methodical process for editing and revising copy to support your SEO strategy.
Here are a few sample WordPress websites/blogs we developed for our SEO clients. All the content for these blogs posts were written by Panoptic’s writers:
- Apparel Network
- Greg Phelps Photography
- Rivertown Acupuncture
- Paddle Diva (blog content 2011-2015 only; site was redesigned by third-party in 2015)