Panoptic Online Marketing

  • HOME
  • ABOUT
  • SERVICES
    • WORDPRESS WEBSITES
    • SEO STARTER PACKAGE
    • MONTHLY MARKETING PACKAGES
    • CONTENT MARKETING
    • EMAIL MARKETING
    • PAID SEARCH (PPC) ADVERTISIING
    • SOCIAL MEDIA MARKETING
  • Case Studies
  • Blog
  • Contact Us

Video Marketing 101: Starting Your Video Marketing Campaign

Sep 7, 2015 By Redge Estebat

Facebooktwitterredditpinterestlinkedinmailby feather

 

Photo by BJWOK/Freedigitalphotos.com
Photo by BJWOK/Freedigitalphotos.com

There’s no denying that video has taken content marketing by storm and statistics shows why you should be adding video to your marketing strategy. So how do you start adding videos to your content marketing? Here are some tips to help you get started with online video marketing.

Video Content

Thinking of what you can share through video can be intimidating. You might think that you have nothing to share, but if you take time to look closely at your business you might be surprised at how much you can offer your potential viewers. Some ideas that you can start with are:

  1. A short introduction of your company
  2. An explainer video about one of your products or services
  3. Video testimonials from loyal customers
  4. A walk-through guide on how to use one of your products

Tools for Making a Video

Creating a video is no longer as expensive and tedious as it used to be. Your smartphone’s built-in camera can be enough to start making videos for testimonials and introductions. For explainer videos and product demo, there are a number of free or low-cost tools available.

Screencasting tools:

  • CamStudio – free
  • Screenpresso – free
  • Screenr – free
  • Jing
  • ScreenFlow
  • Animoto

Audio recording tools:

  • DubIt
  • Audacity

Video Making Softwares:

  • iMovie for Mac
  • Windows Movie Maker

Other video-making tools you might find useful:

  • Camtasia
  • Powtoon
  • GoAnimate
  • Stupeflix
  • Magisto

Things to remember when creating your video

  • Keep it short and concise. Ideally, you want your video to be as short as possible so that your audience will watch until the end. For more detailed advice on optimal video length, you might want to check out this post from TNW.
  • Make your first few seconds count. Studies show that the typical attention span of web users is just eight seconds. Make sure to capture your audience with your first line for a greater chance of conversion.
  • Add a call-to-action. Don’t forget to include a call-to-action on your video. You want convert your viewers to customers and so don’t forget to invite then to your website or product page.

Need more inspirations for videos? Hubspot rounded-up 7 videos marketing campaigns that you’ll love and get inspiration from.

Coming up next: Video Marketing 101: Where and How to Share Your Videos.

 

Facebooktwitterredditpinterestlinkedinmailby feather

Related posts:

  1. How to Boost Reach and Engagement Using Visual Content
  2. How To Optimize Your Images For SEO
  3. The Beginner’s Guide to Visual Content
  4. Video Marketing 101: Where and How to Share Your Videos
Previous: Know You Need SEO But Don’t Know Where to Start?
Next: Snapchat’s Growing Popularity Among Marketers

Filed Under: Blogging & Content Marketing, Inbound Marketing

FREE SEO AUDIT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

Read More About…

  • B2B
  • Blogging & Content Marketing
  • Case Studies
  • Email Marketing
  • Inbound Marketing
  • Local SEO
  • Mobile Marketing
  • PPC
  • Search Engine Optimization
  • Social Media Marketing

Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

More testimonials on LinkedIn.

From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

How Can We Help You?

  • WordPress Websites
  • Monthly SEO and Internet Marketing Packages
  • Content Marketing & Business Blogging
  • Email Marketing
  • Paid Search (PPC) Advertising
  • Social Media Marketing

Follow Us

Facebooktwitterlinkedinrssby feather

FREE SEO AUDIT REPORT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

Panoptic Online Marketing, LLC © 2016. All rights reserved. Site Map

353 West 48th Street, #328, New York, NY 10036

40 West Hills Road, Ivoryton, CT 06442