Panoptic Online Marketing

  • HOME
  • ABOUT
  • SERVICES
    • WORDPRESS WEBSITES
    • SEO STARTER PACKAGE
    • MONTHLY MARKETING PACKAGES
    • CONTENT MARKETING
    • EMAIL MARKETING
    • PAID SEARCH (PPC) ADVERTISIING
    • SOCIAL MEDIA MARKETING
  • Case Studies
  • Blog
  • Contact Us

Social Media Readiness: Three Points to Consider

Mar 24, 2016 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

Social Media Readiness

So you want to start promoting your business on social media – great idea!  The benefits of social media marketing should be fairly obvious by now: greater exposure for your products and services, a chance to interact directly with customers and potential customers – there are even SEO benefits as Google, Bing and other search engines increasingly include social factors when assigning ranking values to web pages.

But don’t just jump into social media marketing without first doing a little preliminary planning. Many business owners end up doing themselves more harm than good by making common mistakes or simply because they abandon their early efforts due to lack of time or loss of enthusiasm or both.

  1. Think first about your intended goals: are you hoping to attract new customers or maybe up-sell or cross-sell existing ones? Perhaps you’re seeking to grow your email database, or maybe you are just looking to use the social channel to drive more traffic to your website. Be clear about what it is you hope to achieve through social media marketing — and have a way to measure results.
  2. Understand how your particular customers are using social media as it relates to your business or industry. Do they look for answers to questions around your products and services on Facebook, Twitter or LinkedIn? Is the information they seek easy to find and understand? Knowing what your audience is looking for, how they currently obtain it and how that can be improved is a key insight that you can be used to inform a solid social media marketing plan.
  3. Start small and stay consistent. Social media marketing requires that you commit some amount of time to it every day. It doesn’t have to be hours – devoting 15 minutes every day is better than spending three hours on it once a week. One of the biggest mistakes we see with businesses attempting their own social media marketing is that they think they can schedule up a bunch of posts one day and then do nothing for weeks. It becomes obvious to your audience that you are not really present, and that can be more detrimental to your marketing efforts than not being there at all.

As with all aspects of running a business, a little planning can prevent a thousand headaches.

Photo by photoraidz|freedigitalphotos.net

Facebooktwitterredditpinterestlinkedinmailby feather

Related posts:

  1. Social Media Listening
  2. Using Hashtag to Optimize Your Social Media Marketing Campaigns
  3. Social Etiquette for Business Newbies
  4. How to Boost Reach and Engagement Using Visual Content
Previous: What is an SEO Audit?
Next: Case Study: SEO for Ecommerce Website

Filed Under: Social Media Marketing

FREE SEO AUDIT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

Read More About…

  • B2B
  • Blogging & Content Marketing
  • Case Studies
  • Email Marketing
  • Inbound Marketing
  • Local SEO
  • Mobile Marketing
  • PPC
  • Search Engine Optimization
  • Social Media Marketing

Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

More testimonials on LinkedIn.

From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

How Can We Help You?

  • WordPress Websites
  • Monthly SEO and Internet Marketing Packages
  • Content Marketing & Business Blogging
  • Email Marketing
  • Paid Search (PPC) Advertising
  • Social Media Marketing

Follow Us

Facebooktwitterlinkedinrssby feather

FREE SEO AUDIT REPORT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

Panoptic Online Marketing, LLC © 2016. All rights reserved. Site Map

353 West 48th Street, #328, New York, NY 10036

40 West Hills Road, Ivoryton, CT 06442