Panoptic Online Marketing

  • HOME
  • ABOUT
  • SERVICES
    • WORDPRESS WEBSITES
    • SEO STARTER PACKAGE
    • MONTHLY MARKETING PACKAGES
    • CONTENT MARKETING
    • EMAIL MARKETING
    • PAID SEARCH (PPC) ADVERTISIING
    • SOCIAL MEDIA MARKETING
  • Case Studies
  • Blog
  • Contact Us

How to Overcome Blogging Difficulties: Part 1

Apr 2, 2014 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

You probably already know that you need a blog if you hope to get more traffic to your business website. The problem is coming up with content on a regular basis — that’s way more difficult than you expected! Don’t give up just yet. Below are some of the most common blogging difficulties and tips on how you can overcome them.

Blogging Difficulty #1 – Too little time and too few ideas

Image by Adikos on Flickr. Some rights reserved.
Image by Adikos on Flickr. Some rights reserved.

Most of us are not natural born writers. Even simple 300 word blog posts can become time consuming when you’re worrying about perfecting the language, incorporating keywords, optimizing images, and so on. And even before those worries come the challenge of finding something to write about. Not all of us have a great creative vein, and depending on the subject matter, you’ll find your ideas can become even more constricted. Let’s face it, how many earth-shattering accounting articles can you write?

To help you keep your blog current and overcome your “blogger’s block,” you can try these three simple tips:

  1. Make sure your publishing schedule is both realistic and manageable. If you can’t publish twice a week that’s ok — aim for once a week. Can’t do once a week?  Aim for once a month.  The important thing is consistency, and getting started with a new routine is always the hardest part. Once you’re in the habit of posting once a month, bump it up to twice a month — then three times a month. You’ll find blogging becomes easier when you are accustomed to setting aside the time.
  2. Out of ideas? This happens to even the most seasoned writers. There are various ways to avoid running out of things to blog about: try keeping an idea file where you can write down any ideas you might have about blog subjects. (At Panoptic, we stash our ideas in Evernote so they are easily shared among our writers and editors). Take a look around you and see what others are blogging about. You might be inspired by something you read elsewhere. And don’t forget your customers — their concerns and comments can also become material for future blog posts. You can kill the proverbial two birds with one stone by addressing these issues in posts.
  3. Enjoy your blogging. While writing every blog post might not be a joyride, try to have fun with your blogging. Remember why you’re doing it. You’re promoting your business and the best way to do that is to keep the post enjoyable. It helps to show your enthusiasm for your business, which in turn promotes the business itself.

Continue to Part 2  of “How to Overcome Blogging Difficulties”

Facebooktwitterredditpinterestlinkedinmailby feather

Related posts:

  1. Case Study: Small Law Firms and Solo Law Practices
  2. Case Study: Blogging & Social Media for Apparel Network
  3. How to Overcome Blogging Difficulties: Part 2
  4. Online Marketing Considerations for Small Business Owners, Part 4: Should You Be Blogging?
Previous: Case Study: Mobile Site for Service Contractor
Next: How to Overcome Blogging Difficulties: Part 2

Filed Under: Blogging & Content Marketing, Inbound Marketing Tagged With: blogs and blogging, content development

FREE SEO AUDIT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

Read More About…

  • B2B
  • Blogging & Content Marketing
  • Case Studies
  • Email Marketing
  • Inbound Marketing
  • Local SEO
  • Mobile Marketing
  • PPC
  • Search Engine Optimization
  • Social Media Marketing

Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

More testimonials on LinkedIn.

From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

How Can We Help You?

  • WordPress Websites
  • Monthly SEO and Internet Marketing Packages
  • Content Marketing & Business Blogging
  • Email Marketing
  • Paid Search (PPC) Advertising
  • Social Media Marketing

Follow Us

Facebooktwitterlinkedinrssby feather

FREE SEO AUDIT REPORT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

Panoptic Online Marketing, LLC © 2016. All rights reserved. Site Map

353 West 48th Street, #328, New York, NY 10036

40 West Hills Road, Ivoryton, CT 06442