Panoptic Online Marketing

  • HOME
  • ABOUT
  • SERVICES
    • WORDPRESS WEBSITES
    • SEO STARTER PACKAGE
    • MONTHLY MARKETING PACKAGES
    • CONTENT MARKETING
    • EMAIL MARKETING
    • PAID SEARCH (PPC) ADVERTISIING
    • SOCIAL MEDIA MARKETING
  • Case Studies
  • Blog
  • Contact Us

Online Marketing for Small Business: Three Things to Focus on in 2014

Jan 22, 2014 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

Happy New Year, fellow small business owners! What resolutions have you made for yourself and what goals have you set for your company for this upcoming year? At Panoptic Online Marketing, we’re committing ourselves to doing a better job of blogging (heh). Especially since consistent, twice weekly, posting to a company blog is something we regularly recommend to (and in many cases, do on behalf of) our clients.

It’s hard to maintain an active online presence – as a small shop, we know EXACTLY what you’re facing with respect to your own small business marketing. If you’ve never ventured into the world of internet marketing and don’t know where to begin, then the prospect of getting your message out there can be that much more daunting.

We talk to dozens of people each week in a variety of industries. They all have different concerns, business objectives, budgets, etc. – so we have a treasure trove of relevant questions about SEO and online marketing that we can address here on our blog. Really, we have no excuse for our past behavior. It’s a matter of making it a priority, and frankly, small businesses can no longer afford to ignore marketing on the internet – especially not us! With that in mind, we offer you this first post of 2014: a very short list of things to focus on, regardless of how you decide to spend your marketing dollars.

Content is King | Online Marketing for Small Business by Panoptic Online MarketingContent still reigns supreme. Gaming Google is a thing of the past. Each new algorithm upgrade exposes a stark truth: unless you are publishing fresh, engaging content on a consistent basis, you will not rank well in searches. If you don’t already have a blog for your business, make this your priority for 2014. Not sure what to publish? That’s why we’re here.

Social Media Boosts SEO | Online Marketing for Small Business by Panoptic Online MarketingSocial media: finally, people are starting to get it! Social media is like public relations with a good dose of customer service mixed in. Thinking about social media this way helps many business owners who have been reluctant to get started with this essential aspect of marketing. You need to communicate your message clearly and persuasively across multiple social networks and build relationships with those who can help you spread the word. Social platforms also provide a quick way to respond to customer complaints and inquiries – you need to build solid relationships with your customers, too, right?

Email marketing still very relevant | Online Marketing for Small Business by Panoptic Online MarketingEmail marketing is still relevant, especially for B2B. Email is still the preferred format for business marketing communications. It’s both more serious and more personal than social media and has the advantage of your being able to use a single channel to reach your clients or prospects in the most professional way possible. If you know your audience and give them something worth reading they will start to look forward to seeing your stuff in their Inbox. Likewise, if you send them nothing of value and only try to sell them your services,you will not reap any benefits.

In a nutshell, your marketing plans for 2014 should be content-focused, whether you favor social media or email.  We suggest you do both.

Facebooktwitterredditpinterestlinkedinmailby feather

Related posts:

  1. Don’t Replace Email Campaigns with Social Media Marketing: You Need Both!
  2. Social Etiquette for Business Newbies
  3. Benefits of Email Marketing
  4. Three Reasons to Outsource Your SEO and Online Marketing
Previous: WordPress Workshops at SATW 2013 Conference
Next: What You Can Expect to Pay for SEO Services

Filed Under: Email Marketing, Search Engine Optimization, Social Media Marketing Tagged With: content development, inbound marketing, organic SEO

FREE SEO AUDIT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

Read More About…

  • B2B
  • Blogging & Content Marketing
  • Case Studies
  • Email Marketing
  • Inbound Marketing
  • Local SEO
  • Mobile Marketing
  • PPC
  • Search Engine Optimization
  • Social Media Marketing

Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

More testimonials on LinkedIn.

From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

How Can We Help You?

  • WordPress Websites
  • Monthly SEO and Internet Marketing Packages
  • Content Marketing & Business Blogging
  • Email Marketing
  • Paid Search (PPC) Advertising
  • Social Media Marketing

Follow Us

Facebooktwitterlinkedinrssby feather

FREE SEO AUDIT REPORT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

Panoptic Online Marketing, LLC © 2016. All rights reserved. Site Map

353 West 48th Street, #328, New York, NY 10036

40 West Hills Road, Ivoryton, CT 06442