LinkedIn Showcase Pages have been around since late 2013, but even after LinkedIn announced the removal of the Product and Services section from Company Pages back in April, many companies are still unsure about creating one for their business. If you’re still unsure about creating a LinkedIn Showcase Page, then this article might help you.
What is a Linkedin Showcase Page?
The Showcase Page is a sub-page or niche page of your LinkedIn Company Page, designed to highlight a brand, business unit, or initiative. It allows you to create a page that targets audiences who are only interested in a specific aspect of your business. This could be a flagship product or service; a branch or subsidiary; an annual or regular event that your company hosts; or the executives and/or key staff of your company.
Can I use the Showcase Page to replace the Product and Services Tab?
I’m sure many of us, especially those who spent a lot of time collecting recommendations for our products and services are still missing the Products & Services tab that was once a part of our LinkedIn Company Page. When this feature was discontinued, LinkedIn offered the Showcase Page as an alternative. However, unlike the Products and Services tab which served as a promotional brochure, a Showcase Page focuses more on building relationships with a more targeted audience. Showcase Page are great for:
- companies with multiple brands and services that have their own distinct target audiences;
- companies who wish to highlight each of their branch locations; and
- companies that want to feature annual events and/or any personalities who sponsor events or represent the company.
If your products and services have very similar target audiences, it may not be worth creating separate Showcase Pages for them. Make sure to spend some time determining whether you really need one or not. If you think it’s for you, then this Showcase Page crash course can help you get started.
Not ready to create a showcase page?
While you’re debating whether to create a showcase page or not, here are some simple changes you can make to your LinkedIn Company Page to make them stand out.
- Make sure that your Company Page description clearly describes your business and its offering. You have a 2,000 character limit to create a concise and compelling reason for the reader to take some action (for example, contact you for more information or click through to your business website).
- Be creative with your banner image. The 646 x 220 banner on top of your Company Page is a great place to feature your products, company achievements and events. You can even place a call-to-action just like you used to do it with the spotlight section of your old Products and Services tab.
- Integrate videos in your status updates. If you have a YouTube channel for your product promotions and demos, you can embed them with your next status update. Vimeo videos and Slideshare presentations can also be embedded.