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Case Study: Specialty Law Practice Blog

Aug 4, 2013 By Melissa Cahill

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Branded Blog and SEO Consulting for Law Firm

Our client was a specialty legal practice that had been acquired by a larger law firm and was seeking a way to establish itself in the New York City market.

Condo Law Blog

Working closely with the practice development manager, Panoptic built a simple blog (branded and cross linked to the firm’s main website) to give attorneys a platform to share their opinion and commentary on topics relating to condo and cooperative apartment law.

As the blog’s content found its way into search engine indices and social media sharing sites, it provided an SEO boost for the larger firm. By providing fresh, relevant content on a niche area of law, the blog attracted new potential clients and introduced them to the wide range of services the firm provides.

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Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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