Branded Blog and SEO Consulting for Law Firm
Our client was a specialty legal practice that had been acquired by a larger law firm and was seeking a way to establish itself in the New York City market.
Working closely with the practice development manager, Panoptic built a simple blog (branded and cross linked to the firm’s main website) to give attorneys a platform to share their opinion and commentary on topics relating to condo and cooperative apartment law.
As the blog’s content found its way into search engine indices and social media sharing sites, it provided an SEO boost for the larger firm. By providing fresh, relevant content on a niche area of law, the blog attracted new potential clients and introduced them to the wide range of services the firm provides.