It’s been a thrilling year for the SEO industry with 2015 bringing in a lot of changes that affected online search — and ultimately how we do SEO. Things are not about to slow down in 2016 and it’s never too early to prepare for things to come. With just a few weeks left to the New Year, we’re listing some of what experts predict will be the trend in SEO. [Read more…]
Images are important part of your website; they help people visualize your brand and its message. Blog posts becomes more vivid and engaging with the right image, and if optimized correctly, images can also drive a lot of traffic to your site. So how can you take advantage of the power of images? Here are some tips to help you find and optimize images for SEO. [Read more…]
In the first part of our Video Marketing 101, we outlined the benefits of doing video marketing and how you can get started producing videos. Now, let’s look at some of today’s most popular platforms and some tips on how to share your videos effectively. [Read more…]
There’s no denying that video has taken content marketing by storm and statistics shows why you should be adding video to your marketing strategy. So how do you start adding videos to your content marketing? Here are some tips to help you get started with online video marketing. [Read more…]
It’s been a month since Google announced that it’ll be using HTTPS as a ranking factor to encourage site owners to keep their readers safe on the web by adding a layer of security to their websites. Although the boost delivered by the HTTPS ranking factor is lightweight compared to other ranking signals (such as providing your audience with high-quality content), many website owners are worried that they might get pushed down the Google search results if they don’t make the switch.
If you are considering moving your site to the HTTPS protocol, make sure that you do your research well and understand what it means. If you are not very familiar with HTTPS, here are some things you need to know: [Read more…]
2014 is the year of visual content and businesses who have invested in it are seeing big results in traffic and engagement – even an increase in sales. Social networking sites recognize the power of visual sharing and have been making frequent updates to their image sizes, dimensions and format for a better visual experience. Even if you are not actively sharing visual content on your social media channels, one area of your social page will always be very visual and should not be taken for granted – your cover/header photo.
Many businesses use a single image as cover page for all their networking sites. While there is nothing wrong with this, the difference in image requirements (sizes and dimensions) can pose a problem. To help you make the most of your cover pages, here are five popular social media sites, their cover page requirements, and a few tips for how to make your social media cover photos stand out. [Read more…]
LinkedIn Showcase Pages have been around since late 2013, but even after LinkedIn announced the removal of the Product and Services section from Company Pages back in April, many companies are still unsure about creating one for their business. If you’re still unsure about creating a LinkedIn Showcase Page, then this article might help you.
The Showcase Page is a sub-page or niche page of your LinkedIn Company Page, designed to highlight a brand, business unit, or initiative. It allows you to create a page that targets audiences who are only interested in a specific aspect of your business. This could be a flagship product or service; a branch or subsidiary; an annual or regular event that your company hosts; or the executives and/or key staff of your company. [Read more…]
There’s no denying that your clients are all going mobile.
For many businesses, having a mobile-friendly site has become a priority but choosing whether to build a separate mobile website or adapting their current website to use a responsive design is challenging for most. What is the difference and how do you determine which is right for your business?
If you’ve done a Google search recently (and who hasn’t?), you may have noticed thumbnail photos appearing next to search results like this one:
These photos are the result of Google’s support of a feature that exist in standard HTML5 (rel=”author”) and their mission “to connect authors with their content on the web.”
Launched in 2011, Google Authorship has recently become a hot topic in the SEO community. Many are speculating whether or not it is already impacting rankings in Google search results and giving a boost to web traffic for those who are properly implementing the tag in their content. [Read more…]
In our previous post, we talked about the importance of claiming your Google+ Local Page. The Google+ Local page (previously known as Google Place page) is just one of the many citation sites where you can list your business.
Local citation, or “mention” of your business information on a website or page, is one way of building your site’s authority. Citations can be a mention of your business name, address and contact information in an online business directory website or a local business association website. [Read more…]
Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon. In fact, it has now become a MUST for any businesses that wants to be noticed on the internet. These statistics testify to … Continue reading →
