Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon. In fact, it has now become a MUST for any businesses that wants to be noticed on the internet. These statistics testify to the power of visual content, especially when properly utilized as part of your social media strategy. [Read more…]
8 Ways to be SEO Ready in 2017
2017 is drawing near — time of the year to start planning next year’s online marketing strategy. With so many changes to SEO and the increasing importance of driving the right kind of traffic to your website, knowing what your next move should be can feel overwhelming.
New trends and big changes in SEO practices are no surprise to anyone; the only thing businesses can do is learn quickly and adapt strategies accordingly. To help you catch up and provide a little guidance for your SEO initiatives in 2017, we’ve listing eight important things to focus on as the New Year approaches. [Read more…]
5 Ways Online Reviews Help Your Local SEO and Your Business
When we talk about optimizing for Local SEO, getting reviews from customers has always been one of the MUST-DO things that every business should include in their marketing strategy. But how important are reviews to your business? Here are five ways online reviews can help. [Read more…]
5 Ways to Improve Your Local Ranking with Google My Business
When we talk about local SEO, getting listed in Google is one of the most important steps to take if you want to be found in your target location. However, there had been so many changes in Google’s ranking algorithm (which determines how businesses get found in Google search) over the years that it’s understandable that many marketers are confused about how to update and optimize their listing. If you are already working on optimizing your local SEO presence and getting ready to tackle your Google Business Page, this post will guide you through the process. [Read more…]
7 Steps to Optimizing your Business Website for Specific Locations
Local SEO is a vital component of online marketing for any business that serves a particular town or city and its surrounding areas. But with the constant changes to the Google algorithm — and increased awareness on the part of your competitors around the importance of SEO — basic optimization of your business profiles is not enough to keep your business in the spotlight.
If you haven’t been paying attention to your local SEO lately, now would be a good time to get caught up and revisit your company’s strategy for competing locally using online marketing channels. We’ve updated our checklist to help you through the process.
Should You Implement AMP for Your Website?
Everyone knows that having a solid mobile presence is now a must for every business that wants to be found online. With more and more people relying on their smartphones and tablets for information, having a mobile-friendly website can be a big advantage. But for some users the experience can turn into a frustrating one — especially when a web page takes too long to load. This can lead to discouragement with readers ultimately giving up and abandoning your site entirely.
In October 2015, a Google-backed project called Accelerated Mobile Page project (AMP) was launched to help improve the mobile website experience for users. This open source initiative allows website owners to create ultra-lightweight versions of their website pages that load really fast on mobile devices. [Read more…]
The Beginner’s Guide to Visual Content
In 2015, visual content creation became one of the hottest trends in online marketing, especially with the rise in popularity of visually-inclined social networks such as Pinterest, Instagram, Snapchat and Vine. Popular social networks (like Facebook and Twitter) have also started putting visuals in the center stage and all for a good reason: visual content, if done correctly, helps increase brand awareness, engagement and website traffic.
Why Visual Content?
You might have heard it a hundred times: 90% of information transmitted to the brain is visual. And not just that, studies and data have shown how effective visual content in grabbing your audience’s attention. [Read more…]
Website Design: Long Scrolling or Card-Style?
The look of your website plays an important role in how your company will be perceived by your target audience. If done correctly, having a good-looking website can convey your expertise and trustworthiness. But because design is dynamic, doing some redesign every now and then is necessary to keep if fresh and interesting to your audience.
In this post we discuss two of the most popular design styles to date, together with some tips when implementing them for your website. [Read more…]
SEO Comparison: WordPress vs Wix vs Squarespace
Creating a website for your business has never been easier, especially with the availability of all-inclusive website builders that let you effortlessly build your own site with a few drop-and-drag actions. It can be tempting to go with the easiest and fastest way to build your website and get it out there for the world to see. But is the immediate result really worth it?
To answer this question we look into two of the most popular drag-and-drop website builders, Wix and Squarespace, and compare them to WordPress which is among the top recommended web content management platforms by online marketing experts. Many reviews and comparisons have been written regarding these three platforms on aspects such as pricing, ease of use and design. Our focus here is on their respective SEO features and functionality. [Read more…]
Using Hashtag to Optimize Your Social Media Marketing Campaigns
When it comes to social media marketing, using hashtags is a must if you want to increase your chances of having your posts found outside your existing network to be seen by a wider audience.
Introduced in Twitter in 2007 as a way of tagging and grouping tweets, the famous hash (pound) symbol has made its way into almost all major social media channels. The word hashtag became so popular in 2009-2010 that it was even added to the Oxford Dictionary. [Read more…]