Everyone knows that having a solid mobile presence is now a must for every business that wants to be found online. With more and more people relying on their smartphones and tablets for information, having a mobile-friendly website can be a big advantage. But for some users the experience can turn into a frustrating one — especially when a web page takes too long to load. This can lead to discouragement with readers ultimately giving up and abandoning your site entirely.
In October 2015, a Google-backed project called Accelerated Mobile Page project (AMP) was launched to help improve the mobile website experience for users. This open source initiative allows website owners to create ultra-lightweight versions of their website pages that load really fast on mobile devices. [Read more…]
Our friend and client, Randi Hoffmann, came to us seeking suggestions for how to grow her solo-practice acupuncture business. Randi has extensive training and expertise and exudes a warm personal style that wasn’t coming across on her website. Worse yet: her three year-old, custom WordPress theme was not mobile-responsive and as a result Rivertown Acupuncture was not ranking well in Google search results. 
We’re into our fourth year of business as Panoptic Online Marketing, and we’ve been witnessing and adapting to the evolution of online marketing and changes to SEO as it unfolds around us. From the very beginning, we’ve always stressed to our clients the need to produce and provide valuable, interesting, informative and/or entertaining content on their business websites as their first priority.
Mobile marketing is no longer an add-on enhancement or a separate channel, it’s now core technology that you need to invest in. Keep in mind that people aren’t just using their mobile devices because they’re “on the go.” The vast majority of mobile searches are taking place when a desktop computer is nearby – maybe even on the desk in front of you! 
