Panoptic Online Marketing

  • HOME
  • ABOUT
  • SERVICES
    • WORDPRESS WEBSITES
    • SEO STARTER PACKAGE
    • MONTHLY MARKETING PACKAGES
    • CONTENT MARKETING
    • EMAIL MARKETING
    • PAID SEARCH (PPC) ADVERTISIING
    • SOCIAL MEDIA MARKETING
  • Case Studies
  • Blog
  • Contact Us

What Local Citations Means for Your Business’ Online Presence

Jul 15, 2013 By Redge Estebat

Facebooktwitterredditpinterestlinkedinmailby feather

In our previous post, we talked about the importance of claiming your Google+ Local Page.  The Google+ Local page (previously known as Google Place page) is just one of the many citation sites where you can list your business.

What is Local Citation?

Panoptic Online MarketingLocal citation, or “mention” of your business information on a website or page, is one way of building your site’s authority.  Citations can be a mention of your business name, address and contact information in an online business directory website or a local business association website. [Read more…]

Facebooktwitterredditpinterestlinkedinmailby feather

Filed Under: Local SEO Tagged With: organic SEO

Have You Claimed Your Place in Google+ Local?

May 17, 2013 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

According to the latest study conducted by BIA/Kelsey and ConStat, a whopping 97% of consumers are going online to search for products and services in their areas. For local businesses, these types of searches are the most important because they often result in a quick conversion, either with phone call or a visit to their physical store.

So how do local searches work in Google?

Google remains the top “go-to” search portal where consumers turn to find local businesses. To do a local search in Google, the consumer either adds a specific location to their search parameter (New York City, say), or Google will do it for her by returning search results based on her GPS coordinates. Search Engine Watch’s Linkdex recently report that 69% of the time, search results are significantly affected by the searcher’s geolocation, so if your business hasn’t claimed its Google+ page then you might be at a disadvantage.

Google Places is now Google+ Local

If you’ve been trying to make your site more visible through SEO and online marketing tactics for a while, you may remember listing your  business in what was used to be called Google Places. In early 2012, Google Places was replaced by Google+ Local, along with the conversion of some 80 million Google Places page to Google+ Local pages. With this change, what use to be a static “Place” page morphed to a more dynamic Google+ Local page, integrating more seamlessly with other Google products.

[Read more…]

Facebooktwitterredditpinterestlinkedinmailby feather

Filed Under: B2B, Local SEO Tagged With: Google, organic SEO

Why You Need to Pay Attention to Your Mobile Presence

Mar 21, 2013 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

mobile

According to Google research, “By 2013, more people will use their mobile phones than PCs to get online.”  Furthermore, if you haven’t been paying attention to what your site looks like on a mobile device, chances are you are sending your potential clients elsewhere.

What does a bad mobile experience can do to your business?  Here are some numbers from a recent survey:

  • 61% of users said that they’d quickly moved to another site if they didn’t find what they were looking for right away.
  • 79% of users will search for another site if they don’t like what they find on one site.
  • Even if they like a business, 50% of users said they will use them less often if the website isn’t mobile-friendly
  • 52% of users said that a bad mobile experience made them less likely to engage with a company

[Read more…]

Facebooktwitterredditpinterestlinkedinmailby feather

Filed Under: Local SEO, Mobile Marketing Tagged With: marketing trends, mobile marketing, mobile website, web design

What is a Mobile Website?

Jan 12, 2012 By Melissa Cahill

Facebooktwitterredditpinterestlinkedinmailby feather

A mobile website is a website that’s designed for the small screen of a smartphone. Mobile-friendly websites help businesses directly connect with their on-the-go customers through rich features like, click-to-call, maps and directions and click-to-SMS.

Customers are Looking for Your Business on their Smartphones!

The mobile revolution isn’t just coming, it’s already here. According to Google, more than half of Americans currently own a smartphone, and by the end of 2015 there will be more smartphones on the Internet than PCs.

Mobile Websites | Panoptic Online Marketing, New York, NY

According to a recent study, the majority of users searching for a local business from a smart phone are looking to buy immediately.  Give them quick access to important information such as services offered and business hours. Then let them call or find your business with a single click using the click-to-call or mobile maps buttons!

Mobile Websites | Panoptic Online Marketing, New York, NY

We specialize in building mobile websites that get results. We will build you a custom mobile website that will include all of your site’s content in a mobile friendly format. Customers will see the mobile website automatically any time they visit your site from a smartphone!

And when you update your website, those changes will be reflected on your mobile site — no need to maintain two sites.

Mobile websites start from $500 and provide tremendous value!

Contact Panoptic today for a free phone consultation to learn how you can get started.

Facebooktwitterredditpinterestlinkedinmailby feather

Filed Under: Local SEO, Mobile Marketing, Search Engine Optimization Tagged With: local seo, mobile website, web design

  • « Previous Page
  • 1
  • 2

FREE SEO AUDIT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

Read More About…

  • B2B
  • Blogging & Content Marketing
  • Case Studies
  • Email Marketing
  • Inbound Marketing
  • Local SEO
  • Mobile Marketing
  • PPC
  • Search Engine Optimization
  • Social Media Marketing

Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

More testimonials on LinkedIn.

From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

How Can We Help You?

  • WordPress Websites
  • Monthly SEO and Internet Marketing Packages
  • Content Marketing & Business Blogging
  • Email Marketing
  • Paid Search (PPC) Advertising
  • Social Media Marketing

Follow Us

Facebooktwitterlinkedinrssby feather

FREE SEO AUDIT REPORT

Free one-hour consultation and SEO Audit Report for qualified business website owners. Get in touch today!

Panoptic Online Marketing, LLC © 2016. All rights reserved. Site Map

353 West 48th Street, #328, New York, NY 10036

40 West Hills Road, Ivoryton, CT 06442