Panoptic Online Marketing

8 Ways to be SEO Ready in 2017

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2017 is drawing near — time of the year to start planning next year’s online marketing strategy.  With so many changes to SEO and the increasing importance of driving the right kind of traffic to your website, knowing what your next move should be can feel overwhelming.

New trends and big changes in SEO practices are no surprise to anyone; the only thing businesses can do is learn quickly and adapt strategies accordingly. To help you catch up and provide a little guidance for your SEO initiatives in 2017, we’ve listing eight important things to focus on as the New Year approaches. [Read more…]

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5 Ways to Improve Your Local Ranking with Google My Business

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When we talk about local SEO, getting listed in Google is one of the most important steps to take if you want to be found in your target location. However, there had been so many changes in Google’s ranking algorithm (which determines how businesses get found in Google search) over the years that it’s understandable that many marketers are confused about how to update and optimize their listing. If you are already working on optimizing your local SEO presence and getting ready to tackle your Google Business Page, this post will guide you through the process. [Read more…]

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7 Steps to Optimizing your Business Website for Specific Locations

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Local SEO is a vital component of online marketing for any business that serves a particular town or city and its surrounding areas. But with the constant changes to the Google algorithm — and increased awareness on the part of your competitors around the importance of SEO — basic optimization of your business profiles is not enough to keep your business in the spotlight.

If you haven’t been paying attention to your local SEO lately, now would be a good time to get caught up and revisit your company’s strategy for competing locally using online marketing channels.  We’ve updated our checklist to help you through the process.

local-seo-checklist [Read more…]

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Using Hashtag to Optimize Your Social Media Marketing Campaigns

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hash signWhen it comes to social media marketing, using hashtags is a must if you want to increase your chances of having your posts found outside your existing network to be seen by a wider audience.

Introduced in Twitter in 2007 as a way of tagging and grouping tweets, the famous hash (pound) symbol has made its way into almost all major social media channels.  The word hashtag became so popular in 2009-2010 that it was even added to the Oxford Dictionary. [Read more…]

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Talking SEO at WordCamp NYC 2015

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Once again, I had the pleasure of giving my SEO for WordPress presentation to a large audience of WordPress users at the New York City WordCamp.  For those that aren’t familiar with the phenomenon, WordCamps are casual, locally-organized conferences that cover everything related to WordPress, and in NYC they are attended by everyone from big companies running their websites on WordPress to local bloggers and businesspeople trying to do whatever it is they do better and using WordPress to do it. [Read more…]

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Online Marketing Case Study: Paddle Diva

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Part 1: Spring/Summer 2011

Background

In Summer 2009, Gina Bradley launched her Stand Up Paddleboard business, Paddle Diva.  Her timing was perfect — the sport was just starting to take off in a big way. Based in East Hampton, New York, Paddle Diva was among a handful of local businesses offering SUP lessons throughout the beach resort towns of Eastern Long Island. Bradley saw a niche amidst the competition: she would target women, marketing the health and wellness benefits of the sport as well as its recreational appeal.

Bradley’s first two years in business were successful enough for her to invest in a professionally designed website.  Her website launched just as peak paddling season got underway in May 2011. The website was Paddle Diva’s primary marketing piece — a beautifully branded and visually compelling website with an easy-to-use content management system that allowed Bradley to manage and update site content herself.

 

Paddle Diva Website v.1 (ICVM Group)
Paddle Diva Website v.1 (ICVM Group)

But by early July, even with this beautiful new website, Bradley sensed her customers were not finding her online.  She was Googling “stand up paddleboard Hamptons” and “SUP Long Island” and seeing her local competitors’ websites listed on the search result pages (SERPs) — but not Paddle Diva. [Read more…]

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Local SEO for Small Business

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If your business serves a particular town or city and its surrounding areas, then Local SEO – that is, making sure your website is optimized locally – is a critical component of your online marketing.

Local SEO for Small Business |Ranking Factors | Panoptic Oniline Marketing
Chart courtesy MOZ (click for larger image)

There are many factors that contribute to your local search rankings but local SEO starts, unsurprisingly, with your company website. From choosing a domain name that indicates your geographic location (like philspizzanyc.com) to adding your location in page titles, to including your business name, address and phone number in the website’s footer – all of these contribute to boost your rankings in local search results.

The next step to success in Local SEO can be summarized in two words: directory listings. The world of directory listings can be overwhelming and the task of submitting your information may seem daunting. We won’t lie — it’s a long process, but not overly complicated – just time consuming. [Read more…]

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SEO and Online Marketing for the Small Business (Part 2)

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Online Marketing for the Small Business | SEO for Small BusinessPanoptic is a New York City-based small business; most of our clients are small businesses, too!

Website Review

After having defined a client’s brand and objectives, and carefully studied the competitive environment, Panoptic generally moves on to the next step in crafting an online marketing plan: the website review. It goes without saying that a company website should be clean, clear and user friendly, but it also needs to contain the useful, informative and engaging content that the business’ potential customers are searching for. [Read more…]

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