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When we talk about optimizing for Local SEO, getting reviews from customers has always been one of the MUST-DO things that every business should include in their marketing strategy.  But how important are reviews to your business?  Here are five ways online reviews can help. [Read more…]

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When we talk about local SEO, getting listed in Google is one of the most important steps to take if you want to be found in your target location. However, there had been so many changes in Google’s ranking algorithm (which determines how businesses get found in Google search) over the years that it’s understandable that many marketers are confused about how to update and optimize their listing. If you are already working on optimizing your local SEO presence and getting ready to tackle your Google Business Page, this post will guide you through the process. [Read more…]

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Local SEO is a vital component of online marketing for any business that serves a particular town or city and its surrounding areas. But with the constant changes to the Google algorithm — and increased awareness on the part of your competitors around the importance of SEO — basic optimization of your business profiles is not enough to keep your business in the spotlight.

If you haven’t been paying attention to your local SEO lately, now would be a good time to get caught up and revisit your company’s strategy for competing locally using online marketing channels.  We’ve updated our checklist to help you through the process.

[Read more…]

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