Panoptic is a New York City-based small business; most of our clients are small businesses, too. Small businesses need to understand how to leverage SEO and online marketing more than larger companies, because they don’t have the resources to spend on traditional media channels. Print media and television are costly undertakings! But for online marketing to be successful, a clear and long-term strategy needs to be defined – this is where many small businesses fall short and why so many of them end up on Panoptic’s doorstep.
While onsite SEO is fundamental for every website regardless of the size of the company, it’s only the first step on the road to establishing the kind of visibility that leads to a strong and long-lasting online presence. Scattered, unfocused efforts get poor results at best (and can even damage your online credibility). But when you run a small business you’re time is monopolized by overseeing daily operations and leaving you with little energy to focus on any marketing, much less formulating a comprehensive strategy. [Read more…]