2017 is drawing near — time of the year to start planning next year’s online marketing strategy. With so many changes to SEO and the increasing importance of driving the right kind of traffic to your website, knowing what your next move should be can feel overwhelming.
New trends and big changes in SEO practices are no surprise to anyone; the only thing businesses can do is learn quickly and adapt strategies accordingly. To help you catch up and provide a little guidance for your SEO initiatives in 2017, we’ve listing eight important things to focus on as the New Year approaches. [Read more…]
I’m never very surprised when I meet business owners that don’t monitor their website traffic and usage reports. As a business owner, I know there are many things I probably should be doing that end up falling by the wayside, mostly due to time constraints. But business owners should learn how to read and interpret some basic analytics data – even if they only check it once in a while. 
Late last summer, a manufacturing client came to us for help with their e-commerce website, which they believed to be underperforming. With over 20 years in the hair care products business, our client was generating over a million dollars in revenue annually and was hoping to expand into online sales — a natural next step for any manufacturer. After all, selling products via the website is almost a no-brainer – it requires no additional sale force and has the potential to bring in as much, if not more, income than offline sales. 
