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8 Ways to be SEO Ready in 2017

Nov 21, 2016 By Redge Estebat

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8-ways-to-be-seo-ready-in-2017

2017 is drawing near — time of the year to start planning next year’s online marketing strategy.  With so many changes to SEO and the increasing importance of driving the right kind of traffic to your website, knowing what your next move should be can feel overwhelming.

New trends and big changes in SEO practices are no surprise to anyone; the only thing businesses can do is learn quickly and adapt strategies accordingly. To help you catch up and provide a little guidance for your SEO initiatives in 2017, we’ve listing eight important things to focus on as the New Year approaches. [Read more…]

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Filed Under: Inbound Marketing, Local SEO, Search Engine Optimization

How Partnerships Expand Capabilities and Benefit Everyone

Sep 29, 2016 By Melissa Cahill

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Panoptic Online Marketing celebrates a very special anniversary this month: it’s been one year since we teamed up with Kathy Estadt of Fresh Focus Group, our sales and marketing partner agency based in Daphne, Alabama. With a background in strategic planning, new product development, brand management and advertising, Kathy rounded out Panoptic’s capabilities nicely, providing insights that give our technical SEO and PPC staff a richer, more informed foundation on which to build online marketing strategies and execute plans for Kathy’s local clients.  [Read more…]

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Filed Under: B2B, Blogging & Content Marketing, Case Studies, Inbound Marketing, Social Media Marketing

The Beginner’s Guide to Visual Content

Aug 13, 2016 By Redge Estebat

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In 2015, visual content creation became one of the hottest trends in online marketing, especially with the rise in popularity of visually-inclined social networks such as Pinterest, Instagram, Snapchat and Vine. Popular social networks (like Facebook and Twitter) have also started putting visuals in the center stage and all for a good reason: visual content, if done correctly, helps increase brand awareness, engagement and website traffic.

A Beginners Guide to Visual Content

Why Visual Content?

You might have heard it a hundred times: 90% of information transmitted to the brain is visual. And not just that, studies and data have shown how effective visual content in grabbing your audience’s attention. [Read more…]

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Filed Under: B2B, Blogging & Content Marketing, Inbound Marketing, Search Engine Optimization, Social Media Marketing

Five Things to Look at If You’ve Never Looked at Google Analytics

Aug 5, 2016 By Melissa Cahill

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what to look at in google analyticsI’m never very surprised when I meet business owners that don’t monitor their website traffic and usage reports. As a business owner, I know there are many things I probably should be doing that end up falling by the wayside, mostly due to time constraints. But business owners should learn how to read and interpret some basic analytics data – even if they only check it once in a while.  Setting up and configuring a free Google Analytics account is a must if you want to start realizing some return on the investment you made in your website.

Once up and running, you’ll see data start to accrue in your Google Analytics. Here are five of the most basic reports that will give you a sense of how visitors reach your website and what they do once they’re there. [Read more…]

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Filed Under: Inbound Marketing, Search Engine Optimization

Website Design: Long Scrolling or Card-Style?

Jul 29, 2016 By Redge Estebat

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Website Design Trend
The look of your website plays an important role in how your company will be perceived by your target audience.  If done correctly, having a good-looking website can convey your expertise and trustworthiness.  But because design is dynamic, doing some redesign every now and then is necessary to keep if fresh and interesting to your audience.

In this post we discuss two of the most popular design styles to date, together with some tips when implementing them for your website. [Read more…]

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Filed Under: Inbound Marketing

SEO Musts When Redesigning Your Website

Jul 21, 2016 By Melissa Cahill

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You might be undergoing a redesign of your business website to update its look and feel or upgrade any outdated functionality. It’s important to have an attractive and accessible website so people don’t balk just by looking at it, and equally important for visitors to be able to find the information they’re looking for quickly and easily.

When considering your website redesign there are a number of factors to consider that go beyond the layout and color scheme. It goes without saying that your website should be mobile responsive and user-friendly; mobile usability is an important component of SEO that can influence your online rankings. The other consideration, often overlooked in a redesign, is how to preserving any SEO you’ve already built up so you don’t fall off the map once the new site is launched. Let’s take a closer look at the “SEO musts” for any web redesign project.

Website Redesign

[Read more…]

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Filed Under: Inbound Marketing, Search Engine Optimization

Three Reasons to Outsource Your SEO and Online Marketing

May 26, 2016 By Melissa Cahill

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From time to time I offer SEO tutorials to clients or speak at events where small business owners come for a do-it-yourself SEO overview.  I’m always happy to educate people around search engine optimization and all the techniques we employ in our daily work at the marketing agency. Somebody once asked me if I wasn’t afraid of “giving away” my expertise, but I love what I do and I enjoy educating others on how to leverage their websites to meet their business goals – that’s why I’m in business!

I’ve never worried about giving away expertise – the expertise is out there for anyone and everyone to find and study for themselves. The thing is, even when armed with the necessary knowledge not everyone has the time to work on their own SEO and content marketing – especially not the small to medium-sized business owners we work with.  And if there is a single lesson I try to impart during my talks and tutorials, it’s that SEO and online marketing requires commitment and consistency. In almost every case I recommend that businesses – even those with in-house webmasters, design teams and marketing departments – outsource their SEO.  Here are the three main reasons why

why outsource your seo

[Read more…]

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Filed Under: B2B, Inbound Marketing, Search Engine Optimization

Case Study: Blogging & Social Media for Apparel Network

Apr 26, 2016 By Melissa Cahill

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One thing we never fail to tell our prospective clients: online marketing isn’t for those seeking instant gratification. It takes a substantial investment of time and effort to identify and reach your target audience; it takes focus and persistence to reap real bottom-line benefits. So when we launched the Apparel Network website back in August 2014, the principals knew they had only taken the first step on their journey into the world of Internet marketing.

In order to grow and sustain a robust and engaging online presence, B2B businesses must offer more than basic brochure-type content on their website — and Apparel Network is no exception. They signed Panoptic to build and manage their business blog and get them started with social media marketing. [Read more…]

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Filed Under: B2B, Blogging & Content Marketing, Case Studies, Email Marketing, Inbound Marketing

How to Shop for an SEO Vendor [Infographic]

Apr 21, 2016 By Melissa Cahill

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With more companies starting to understand how essential real SEO is and how time and resource intensive it can be, business owners are opting to hire agencies to help them with their online marketing.  But how do you choose an SEO vendor?  There are so many SEOs and digital agencies that promise results, so it better educate yourself a bit before choosing one.

In our latest infographic we share some important considerations before and during your selection process so your investment won’t go to waste.  You can also read the full article, “Shopping For An SEO Vendor?” in The Social Media Monthly. [Read more…]

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Filed Under: Inbound Marketing, Search Engine Optimization

Case Study: SEO for Ecommerce Website

Mar 31, 2016 By Melissa Cahill

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SEO for Ecommerce ClientLate last summer, a manufacturing client came to us for help with their e-commerce website, which they believed to be underperforming. With over 20 years in the hair care products business, our client was generating over a million dollars in revenue annually and was hoping to expand into online sales — a natural next step for any manufacturer.  After all, selling products via the website is almost a no-brainer – it requires no additional sale force and has the potential to bring in as much, if not more, income than offline sales. [Read more…]

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Filed Under: Blogging & Content Marketing, Case Studies, Email Marketing, Inbound Marketing, Search Engine Optimization, Social Media Marketing

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From the Blog…

  • How to Boost Reach and Engagement Using Visual Content
  • 8 Ways to be SEO Ready in 2017
  • 5 Ways Online Reviews Help Your Local SEO and Your Business
  • 5 Ways to Improve Your Local Ranking with Google My Business
  • How Partnerships Expand Capabilities and Benefit Everyone

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Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

More testimonials on LinkedIn.

From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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