As part of our white-label service to other marketing agencies, we were asked to produce this WordPress website and a dedicated mobile version for Intelireach on behalf of their client, BCS Restoration. Intelireach worked with the client to develop the content for the site; Panoptic built the site around a pre-designed WordPress theme (we adapted the theme to use the client’s logo and colors).
The theme, which was not a “mobile responsive theme,” looked OK on mobile devices… but it required the reader to “pinch-zoom” to make the buttons large enough to click, and it required horizontal scrolling when viewed in portrait orientation. The client decided that they preferred to have a dedicated mobile site rather than a mobile responsive theme. There were a number of features built into the hosting platform that made it the more attractive option.