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Case Study: Mobile Site for Service Contractor

Mar 26, 2014 By Melissa Cahill

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As part of our white-label service to other marketing agencies, we were asked to produce this WordPress website and a dedicated mobile version for Intelireach on behalf of their client, BCS Restoration. Intelireach worked with the client to develop the content for the site; Panoptic built the site around a pre-designed WordPress theme (we adapted the theme to use the client’s logo and colors).

Mobile Websites by Panoptic Online MarketingThe theme, which was not a “mobile responsive theme,” looked OK on mobile devices… but it required the reader to “pinch-zoom” to make the buttons large enough to click, and it required horizontal scrolling when viewed in portrait orientation. The client decided that they preferred to have a dedicated mobile site rather than a mobile responsive theme. There were a number of features built into the hosting platform that made it the more attractive option.

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Filed Under: Case Studies, Mobile Marketing

Case Study: Specialty Law Practice Blog

Aug 4, 2013 By Melissa Cahill

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Branded Blog and SEO Consulting for Law Firm

Our client was a specialty legal practice that had been acquired by a larger law firm and was seeking a way to establish itself in the New York City market.

Condo Law Blog

Working closely with the practice development manager, Panoptic built a simple blog (branded and cross linked to the firm’s main website) to give attorneys a platform to share their opinion and commentary on topics relating to condo and cooperative apartment law.

As the blog’s content found its way into search engine indices and social media sharing sites, it provided an SEO boost for the larger firm. By providing fresh, relevant content on a niche area of law, the blog attracted new potential clients and introduced them to the wide range of services the firm provides.

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Filed Under: Case Studies, Search Engine Optimization

Case Study: Two WordPress Minisites

Feb 2, 2013 By Melissa Cahill

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In 2013 we were hired to produce a number of “mini-sites” — that is, sites that consist of no more then four of five pages, designed to drive a single message or promote a particular product.  Here are two of our favorites.

Minisite for Specialty Law Practice

In the case of our dental business lawyers, the purpose of the site was to collect leads by offering free “Essential Steps” handbooks and capturing contact information at the point of download. Each of the three PDFs targeted dentists at different stages of their career or practice development: the new dentist, the dentist seeking to buy into a practice (or seeking to bring an associate into a practice) and the dentist seeking to buy or sell their dental practice.

Collected contacts were used to seed an email list, already segmented depending upon the selected download. Future marketing messages could then specially targeted to a particular group of dentists, depending upon their specific legal/business needs.

WordPress websites and blogs by Panoptic Online Marketing, LLC
A minisite to capture leads for a specialty legal practice

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Filed Under: B2B, Case Studies, Inbound Marketing

Case Study: B2B Social Media Marketing

Nov 20, 2012 By Melissa Cahill

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Fabricating.com is a start-up company that came to us in July 2012 to develop a presence on Facebook, Twitter and LinkedIn.  Working closely with the business owner, we crafted a social media marketing campaign around the company’s unique values and core marketing messages and built a robust and lively community of manufacturers, suppliers, colleagues and friends who help us spread their message.

Fabricating.com facebook page
Facebook
Fabricating.com twitter page
Twitter
Social Media Portfolio: Fabricating.com | Panoptic Online Marketing, LLC
LinkedIn

Ongoing management of Fabricating.com’s social accounts by our strategic partners at Gingerlime Marketing.

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Filed Under: B2B, Case Studies, Social Media Marketing

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Customer Testimonials

"Panoptic guided our non profit through both technical and organizational transitions, most recently bringing our website into the 21st century and raising our profile in the educational and independent media world." -- Greta Schiller, Director, Jezebel Productions

"If I need a website re-designed or created for Wordpress, I'm calling Panoptic again. Customer service is foremost. They aren't satisfied with the end product until you are." -- Greg Miller, Owner, Intelireach Marketing (White Label Client)

"Melissa and the Panoptic team were an important part of the SEO process during the development of the new Morvillo Abramowitz website." -- Paula Zirinsky, Marketing Director at Morvillo Abramowitz

"Panoptic has been instrumental in helping my company launch a successful social media campaign. Any time someone found my services on the web and booked them, it was Panoptic’s work that got them there!" -- Gina Bradley, Owner, Paddle Diva

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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