Case Studies | Panoptic Online Marketing

Case Study: Mobile Site for Service Contractor

Mar 26, 2014 By Melissa Cahill

As part of our white-label service to other marketing agencies, we were asked to produce this WordPress website and a dedicated mobile version for Intelireach on behalf of their client, BCS Restoration. Intelireach worked with the client to develop the content for the site; Panoptic built the site around a pre-designed WordPress theme (we adapted the theme to use the client’s logo and colors).

The theme, which was not a “mobile responsive theme,” looked OK on mobile devices… but it required the reader to “pinch-zoom” to make the buttons large enough to click, and it required horizontal scrolling when viewed in portrait orientation. The client decided that they preferred to have a dedicated mobile site rather than a mobile responsive theme. There were a number of features built into the hosting platform that made it the more attractive option.

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Case Study: Specialty Law Practice Blog

Aug 4, 2013 By Melissa Cahill

Branded Blog and SEO Consulting for Law Firm

Our client was a specialty legal practice that had been acquired by a larger law firm and was seeking a way to establish itself in the New York City market.

Working closely with the practice development manager, Panoptic built a simple blog (branded and cross linked to the firm’s main website) to give attorneys a platform to share their opinion and commentary on topics relating to condo and cooperative apartment law.

As the blog’s content found its way into search engine indices and social media sharing sites, it provided an SEO boost for the larger firm. By providing fresh, relevant content on a niche area of law, the blog attracted new potential clients and introduced them to the wide range of services the firm provides.

Case Study: Two WordPress Minisites

Feb 2, 2013 By Melissa Cahill

In 2013 we were hired to produce a number of “mini-sites” — that is, sites that consist of no more then four of five pages, designed to drive a single message or promote a particular product. Here are two of our favorites.

Minisite for Specialty Law Practice

In the case of our dental business lawyers, the purpose of the site was to collect leads by offering free “Essential Steps” handbooks and capturing contact information at the point of download. Each of the three PDFs targeted dentists at different stages of their career or practice development: the new dentist, the dentist seeking to buy into a practice (or seeking to bring an associate into a practice) and the dentist seeking to buy or sell their dental practice.

Collected contacts were used to seed an email list, already segmented depending upon the selected download. Future marketing messages could then specially targeted to a particular group of dentists, depending upon their specific legal/business needs.