Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon. In fact, it has now become a MUST for any businesses that wants to be noticed on the internet. These statistics testify to the power of visual content, especially when properly utilized as part of your social media strategy. [Read more…]
How Partnerships Expand Capabilities and Benefit Everyone
Panoptic Online Marketing celebrates a very special anniversary this month: it’s been one year since we teamed up with Kathy Estadt of Fresh Focus Group, our sales and marketing partner agency based in Daphne, Alabama. With a background in strategic planning, new product development, brand management and advertising, Kathy rounded out Panoptic’s capabilities nicely, providing insights that give our technical SEO and PPC staff a richer, more informed foundation on which to build online marketing strategies and execute plans for Kathy’s local clients. [Read more…]
Never Too Boring to Blog
Let’s face the facts: some businesses are cool and have plenty to blog about. Think bars/restaurants, specialty retail shops, music promoters and anyone designing anything. Other businesses are perceived as not so cool. Lawyers, manufacturing consultants and auto mechanics are an essential part of the American business landscape — and just like every other small business they need to get their services out in front of potential clients and set themselves apart from their competition, but all too often the business owners assume they have nothing to say. Let us assure you: you are never too boring to blog.
The Beginner’s Guide to Visual Content
In 2015, visual content creation became one of the hottest trends in online marketing, especially with the rise in popularity of visually-inclined social networks such as Pinterest, Instagram, Snapchat and Vine. Popular social networks (like Facebook and Twitter) have also started putting visuals in the center stage and all for a good reason: visual content, if done correctly, helps increase brand awareness, engagement and website traffic.
Why Visual Content?
You might have heard it a hundred times: 90% of information transmitted to the brain is visual. And not just that, studies and data have shown how effective visual content in grabbing your audience’s attention. [Read more…]
Case Study: Blogging & Social Media for Apparel Network
One thing we never fail to tell our prospective clients: online marketing isn’t for those seeking instant gratification. It takes a substantial investment of time and effort to identify and reach your target audience; it takes focus and persistence to reap real bottom-line benefits. So when we launched the Apparel Network website back in August 2014, the principals knew they had only taken the first step on their journey into the world of Internet marketing.
In order to grow and sustain a robust and engaging online presence, B2B businesses must offer more than basic brochure-type content on their website — and Apparel Network is no exception. They signed Panoptic to build and manage their business blog and get them started with social media marketing. [Read more…]
Case Study: SEO for Ecommerce Website
Late last summer, a manufacturing client came to us for help with their e-commerce website, which they believed to be underperforming. With over 20 years in the hair care products business, our client was generating over a million dollars in revenue annually and was hoping to expand into online sales — a natural next step for any manufacturer. After all, selling products via the website is almost a no-brainer – it requires no additional sale force and has the potential to bring in as much, if not more, income than offline sales. [Read more…]
Online Marketing Considerations for Small Business Owners in 2016
It’s been over five years since Panoptic first started working with small business clients – when we first started out, SEO was still like the wild West. At the time, we wanted to bring greater clarity around what online marketing means for small businesses, and we began by writing a short series of articles to help.
The content of those early articles still applies, but it’s time to revisit and update some of the details to reflect the state of SEO and online marketing for 2016. [Read more…]
Rethinking SEO Keyword Research
In recent months, we’ve been blogging about changes to the way Google’s search algorithms have impacted SEO. The increase in voice searching and the move towards semantic search (which involves understanding context and user intent), demand that businesses and bloggers change the way they approach optimizing pages on their websites. Where SEO used to be largely about identifying exact-match keyword phrases and making sure they were used liberally throughout page titles, headings, and links, those tactics – like many other methods that have become outdated over the years – are no longer useful, and may even detract from the site’s rankings in Google search results. [Read more…]
How To Optimize Your Images For SEO
Images are important part of your website; they help people visualize your brand and its message. Blog posts becomes more vivid and engaging with the right image, and if optimized correctly, images can also drive a lot of traffic to your site. So how can you take advantage of the power of images? Here are some tips to help you find and optimize images for SEO. [Read more…]
Video Marketing 101: Where and How to Share Your Videos
In the first part of our Video Marketing 101, we outlined the benefits of doing video marketing and how you can get started producing videos. Now, let’s look at some of today’s most popular platforms and some tips on how to share your videos effectively. [Read more…]
