It’s been a thrilling year for the SEO industry with 2015 bringing in a lot of changes that affected online search — and ultimately how we do SEO. Things are not about to slow down in 2016 and it’s never too early to prepare for things to come. With just a few weeks left to the New Year, we’re listing some of what experts predict will be the trend in SEO. [Read more…]
Google is getting smarter! No, really.
We previously addressed how Google’s Voice Search is evolving and changing the landscape of semantic search, but we’ve yet to talk about the Google Knowledge Graph.
What is the Google Knowledge Graph?
The Google Knowledge Graph is the panel that appears on the right side of your results screen when you enter a search query on Google. It contains enhanced information for the search you’ve just performed. For example, if I perform a search regarding legendary women’s soccer player Abby Wambach, my search results will include a Knowledge Graph that shows a compilation of graphics and a summary of basic information about Abby along with suggestions for correlated search topics (see screenshot). [Read more…]
Once again, I had the pleasure of giving my SEO for WordPress presentation to a large audience of WordPress users at the New York City WordCamp. For those that aren’t familiar with the phenomenon, WordCamps are casual, locally-organized conferences that cover everything related to WordPress, and in NYC they are attended by everyone from big companies running their websites on WordPress to local bloggers and businesspeople trying to do whatever it is they do better and using WordPress to do it. [Read more…]
If you are the owner of an IPhone (or have owned one since 2011) you’ve probably already had a few conversations with Siri — and maybe you’ve even gotten some sass back.
Whenever you utter, mumble or whisper sweet nothings into apps like Siri, OK Google, or Window’s Cortana, you are performing a Voice Search — a method of searching the Web that is becoming increasingly more popular. Why shouldn’t it? Typing takes effort – talking is just plain fun! [Read more…]
Images are important part of your website; they help people visualize your brand and its message. Blog posts becomes more vivid and engaging with the right image, and if optimized correctly, images can also drive a lot of traffic to your site. So how can you take advantage of the power of images? Here are some tips to help you find and optimize images for SEO. [Read more…]
Our friend and client, Randi Hoffmann, came to us seeking suggestions for how to grow her solo-practice acupuncture business. Randi has extensive training and expertise and exudes a warm personal style that wasn’t coming across on her website. Worse yet: her three year-old, custom WordPress theme was not mobile-responsive and as a result Rivertown Acupuncture was not ranking well in Google search results. [Read more…]
A recent study came to our attention and its results, while not unsurprising, are unfortunate. Most small business owners don’t have a website, and worse yet, don’t want one.
WHY???? (no, we haven’t used too many question marks)
There may be various reasons for this. When you own and a run a small business you’re basically doing everything yourself and probably don’t have time to concentrate on much else beyond day-to-day operations. We’ve encountered plenty of small business owners who, time and time again, say they simply can’t deal with online marketing (well, that’s what we’re here for!). [Read more…]
Earlier this year, Google rebranded its ten year old Webmaster Tools as Google Search Console (though the site is still reachable through the old URL, https://www.google.com/webmasters/tools/). For those of us that used Webmaster Tools on a daily basis the change means little. The re-naming of this eminently useful tool was due entirely to Google’s wanting to expand its reach to people other than traditional “webmasters.”
Google Search Console is for everybody and anybody that has a stake in how a website performs in the world of search. That could be SEOs, web designers/developers, business owners and marketing professionals, among others. It’s wanting to reach this diverse bunch of users that drove the decision to rebrand. All these folks could be getting better results in Google Search and Search Console empowers them to do so.
We covered the usefulness of Google Webmaster Tools back in a 2012 blog post – it’s still one of the tools we use every single day – to monitor site health, gauge average keyword positions, check on how new content is being indexed – there is a wealth of information available through Google Search Console. Below I’d like to introduce you to the three most useful tools for SEO newbies:
In the first part of our Video Marketing 101, we outlined the benefits of doing video marketing and how you can get started producing videos. Now, let’s look at some of today’s most popular platforms and some tips on how to share your videos effectively. [Read more…]
In an earlier blog article we discussed the benefits of email marketing and how it has some clear advantages for marketers seeking to reach a specific, targeted audience. But the growing number of social media platforms are increasingly helpful when it comes to reaching certain demographic groups.
While the early days of social media marketing more or less consisted of Facebook and Twitter, these channels are becoming less popular with smaller businesses; Facebook in particular now caters to those companies with larger advertising budgets.
That might once have been bad news for a small business looking to boost traffic to your website via social networks, but the variety of new platforms popping up everywhere gives you a plethora of different social media outlets to promote your brand and services. The key is figuring out which one fits best with your marketing strategy to reach your potential customers.
Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon. In fact, it has now become a MUST for any businesses that wants to be noticed on the internet. These statistics testify to … Continue reading →
