Among the first things new clients want help with is figuring out where to spend their marketing dollars. Many business owners are not terribly familiar with Internet marketing, especially “inbound” or search marketing (that is, marketing that is driven by Google or Bing searches conducted by customers who are seeking your products and/or services. Panoptic’s clients generally need help understanding the opportunities, and guidance in deciding between whether to start with SEO – search engine optimization – or paid search advertising (also called Pay Per Click, or PPC).
The biggest, most pressing question is usually “which will bring me the better return for my investment?”