I’m never very surprised when I meet business owners that don’t monitor their website traffic and usage reports. As a business owner, I know there are many things I probably should be doing that end up falling by the wayside, mostly due to time constraints. But business owners should learn how to read and interpret some basic analytics data – even if they only check it once in a while. Setting up and configuring a free Google Analytics account is a must if you want to start realizing some return on the investment you made in your website.
Once up and running, you’ll see data start to accrue in your Google Analytics. Here are five of the most basic reports that will give you a sense of how visitors reach your website and what they do once they’re there. [Read more…]