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Five Things to Look at If You’ve Never Looked at Google Analytics

Aug 5, 2016 By Melissa Cahill

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what to look at in google analyticsI’m never very surprised when I meet business owners that don’t monitor their website traffic and usage reports. As a business owner, I know there are many things I probably should be doing that end up falling by the wayside, mostly due to time constraints. But business owners should learn how to read and interpret some basic analytics data – even if they only check it once in a while.  Setting up and configuring a free Google Analytics account is a must if you want to start realizing some return on the investment you made in your website.

Once up and running, you’ll see data start to accrue in your Google Analytics. Here are five of the most basic reports that will give you a sense of how visitors reach your website and what they do once they’re there. [Read more…]

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Filed Under: Inbound Marketing, Search Engine Optimization

Website Design: Long Scrolling or Card-Style?

Jul 29, 2016 By Redge Estebat

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Website Design Trend
The look of your website plays an important role in how your company will be perceived by your target audience.  If done correctly, having a good-looking website can convey your expertise and trustworthiness.  But because design is dynamic, doing some redesign every now and then is necessary to keep if fresh and interesting to your audience.

In this post we discuss two of the most popular design styles to date, together with some tips when implementing them for your website. [Read more…]

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Filed Under: Inbound Marketing

SEO Musts When Redesigning Your Website

Jul 21, 2016 By Melissa Cahill

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You might be undergoing a redesign of your business website to update its look and feel or upgrade any outdated functionality. It’s important to have an attractive and accessible website so people don’t balk just by looking at it, and equally important for visitors to be able to find the information they’re looking for quickly and easily.

When considering your website redesign there are a number of factors to consider that go beyond the layout and color scheme. It goes without saying that your website should be mobile responsive and user-friendly; mobile usability is an important component of SEO that can influence your online rankings. The other consideration, often overlooked in a redesign, is how to preserving any SEO you’ve already built up so you don’t fall off the map once the new site is launched. Let’s take a closer look at the “SEO musts” for any web redesign project.

Website Redesign

[Read more…]

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Filed Under: Inbound Marketing, Search Engine Optimization

Tips for Google Shopping Campaigns

Jul 14, 2016 By Melissa Cahill

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Tips for Google Shopping CampaignIf you are selling products on the Internet you’ve probably heard about Google’s Shopping Ads – maybe you are already advertising on Google’s Shopping platform. Shopping Ads can be a powerful boost to online sale, but only if campaigns are properly setup and maintained. Here are some things you should know if you want to run a successful Shopping campaign: [Read more…]

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Filed Under: PPC

Email Marketing Tools: A Quick Comparison

Jul 7, 2016 By Melissa Cahill

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Email Marketing Tools ComparisonAny small business that isn’t doing some form of email marketing is missing an essential opportunity to deliver their message directly into the inbox of ready and willing customers.  Email is still a great way to engage an audience and still provides the best return on investment (ROI) when compared to other online marketing channels. [Read more…]

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Filed Under: Email Marketing

SEO Comparison: WordPress vs Wix vs Squarespace

Jun 30, 2016 By Redge Estebat

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Wix vs Squarespace vs WordPress

Creating a website for your business has never been easier, especially with the availability of all-inclusive website builders that let you effortlessly build your own site with a few drop-and-drag actions. It can be tempting to go with the easiest and fastest way to build your website and get it out there for the world to see.  But is the immediate result really worth it?

To answer this question we look into two of the most popular drag-and-drop website builders, Wix and Squarespace, and compare them to WordPress which is among the top recommended web content management platforms by online marketing experts. Many reviews and comparisons have been written regarding these three platforms on aspects such as pricing, ease of use and design. Our focus here is on their respective SEO features and functionality. [Read more…]

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Filed Under: Search Engine Optimization

Friendlier Facebook and Twitter – Your “Reaction?”

Jun 24, 2016 By Melissa Cahill

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Over the last few months Facebook and Twitter have been rolling out changes and new features in an effort to improve the user experience (something everybody running a website should strive to do). But are these changes having the desired effect? It might still be too early to say, but here’s a look at what’s new and our thoughts on whether these changes actually improve our experience.

Friemdlier Facebook & Twitter

Facebook “Reactions”

Facebook users have long been pleading for a “Dislike” button so when Facebook announced that there were going to be including new ways to “Like” posts many thought that the time for giving a thumbs-down had finally come. Nope, sorry!  Instead of this simple extra option Facebook introduced “Reactions.” Now we have six different ways to express our feelings regarding a post: “Like,” “Love,” “Ha,” “Wow,” “Sad,” or “Angry.” Depending on how they’re applied and interpreted, these emoticons can convey a sort of dislike, but it seems that Facebook is trying to keep the level of negativity — already rampant on social media — to a minimum. Smart, maybe – but not what we wanted.

facebook reaction emojisThe problem for Facebook is that so far Reactions are barely being used. In Quintly‘s recent study analyzing Facebook interactions Likes still get the lion’s share with over 75%; Reactions comprise only 3%. The feature is still fairly new and may gain traction, but so far it hasn’t made much of an impact with Facebook users.

However, Reactions might prove more useful to marketers. Knowing a little more about how readers interact with your business content can help you refine your marketing message. Business website owners and marketers may want to think about creating content that is designed to induce a Reaction,” like videos, which have been shown to elicit more reactions than other types of posts, including images.

Beyond the Twitter Limits

twitter iconSince its launch Twitter has been adamant about not expanding its 140 character limit, but that’s about to change… sort of. In the coming months links and images will no longer count towards Twitter’s 140 character limit. The change is a long time coming, and Twitter admins that including links and images in the total character count winds up being and headache and impediment to its users. It also isn’t really necessary anymore since Twitter is no longer an SMS (text message) platform.

Jack Dorsey, chief executive of Twitter, explained it best when he said that if you’re thinking about character limits and URLs “then you’re just thinking a lot about Twitter instead of what you’re saying. We shouldn’t make you think about Twitter.”

Another thing you won’t have to think about is usernames (aka Twitter handles). Handles included in replies will no longer count towards the character limit, and, better yet,  you won’t have to put a period before them. The aim here is to simplify the way we view replies. Before the change, if a period wasn’t placed before the Twitter handle then it would not appear in a follower’s’ feed unless the reader also followed the user/handle cited in the tweet. Clearly this was an unnecessary complication that Twitter was wise to do away with.

All in all, these recent changes make both Facebook and Twitter a bit friendlier — and certainly a more expressive environment.

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Filed Under: Social Media Marketing

PPC Case Study 1: The Do-it-Yourself AdWords Client

Jun 16, 2016 By Melissa Cahill

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PPC Case StudyOur client, a manufacturer of industrial parts, had been running his own PPC campaign for years and was having a hard time managing the account. He had become somewhat obsessed with trying to outbid competitors and spent a lot of time adjusting his bids and guessing which keywords he should invest in more heavily.

He also worried about what he calls “Unwanted Clickers” — people he perceived as clicking on his ads randomly without really understanding what he was selling, then leaving the website (“bouncing”) without making a purchase, submitting an inquiry form or making a phone call to inquire about his products. To make things even more interesting, he didn’t have a good understanding of how to set up Conversion Tracking so in effect almost every move on his website was being reported as a Conversion.

As a result, things got a little out of hand and he found himself losing time (and possibly additional revenue) for his business as all his time was spent managing the paid search advertising campaigns. It came to a point where he felt as if nothing was happening and too much time was spent on just handling PPC that he finally sought the help of Panoptic through one of our partner agencies. [Read more…]

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Filed Under: Case Studies

The Social Side of SEO

Jun 3, 2016 By Melissa Cahill

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Content is King Distribution is Queen

Too often, SEO consultants fail to consider how sharing your original content across channels like Twitter, G+ and LinkedIn can influence your site’s rankings in search results; but social media marketing can improve SEO and plays an important role in any comprehensive online marketing plan.

It’s an established fact that if you want to draw traffic to your website you need to offer useful (and hopefully engaging) content that will attract your target audience and provide the search engines with more robust information by which to assess your website’s value to searchers. Content is still king, but social media marketing is an extremely useful tool for distributing your content to the right people – that is, those most likely to be interested in your products or services.

[Read more…]

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Filed Under: Social Media Marketing

Three Reasons to Outsource Your SEO and Online Marketing

May 26, 2016 By Melissa Cahill

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From time to time I offer SEO tutorials to clients or speak at events where small business owners come for a do-it-yourself SEO overview.  I’m always happy to educate people around search engine optimization and all the techniques we employ in our daily work at the marketing agency. Somebody once asked me if I wasn’t afraid of “giving away” my expertise, but I love what I do and I enjoy educating others on how to leverage their websites to meet their business goals – that’s why I’m in business!

I’ve never worried about giving away expertise – the expertise is out there for anyone and everyone to find and study for themselves. The thing is, even when armed with the necessary knowledge not everyone has the time to work on their own SEO and content marketing – especially not the small to medium-sized business owners we work with.  And if there is a single lesson I try to impart during my talks and tutorials, it’s that SEO and online marketing requires commitment and consistency. In almost every case I recommend that businesses – even those with in-house webmasters, design teams and marketing departments – outsource their SEO.  Here are the three main reasons why

why outsource your seo

[Read more…]

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Filed Under: B2B, Inbound Marketing, Search Engine Optimization

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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