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Mobile Marketing: 3 Tips for Text Message Campaigns

May 9, 2011 By Melissa Cahill

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You hear more and more buzz about mobile these days.  Text message (also called SMS) marketing — is an exciting technology and can be used by small businesses in a number of creative and effective ways.

smsRestaurants and retailers can use it to offer discounts or “mobile coupons” — or to notify subscribers about last-minute sales or in-store events.  SMS can be used for customer surveys, polls and “text to win” contests, or as an automated appointment reminder system.  This last feature is particularly handy for busy medical practices, spas and salons.

While the particulars will vary depending on the type of business and the goal of the campaign, it is vital that you always adhere to the following best practices. Think about all the spammy text messages you’ve received and resented — you don’t want to be perceived as an SMS spammer!

[Read more…]

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Filed Under: Mobile Marketing Tagged With: mobile marketing, sms, text message marketing

Online Marketing Considerations for Small Business Owners, Part 4: Should You Be Blogging?

Mar 25, 2011 By Melissa Cahill

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So you thought you were done when you launched your business website, but now you wonder if you need a blog.  Do you?

While it can be challenging to come up with fresh content to publish on a blog each week, there are compelling reasons for  small business owners to consider blogging as an integral part of any online marketing campaign.

seo for small businesss owners | Panoptic Online Marketing | NYCReason #1: a business blog, when updated regularly, will drive more traffic to your site, and more traffic means more potential customers hearing your message.  A blog can boost your site’s rankings in search results because search engines favor sites that publish fresh content regularly.  Even if you have a website, it may be cumbersome to update (or you may have to pay a webmaster to do it for you).  A blog makes it easy to publish content with no special technical skills or software (and has a low set-up cost).

[Read more…]

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Filed Under: B2B, Blogging & Content Marketing Tagged With: blogs and blogging, content development, social media

Social Science

Mar 12, 2011 By Melissa Cahill

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I suppose it should be no surprise, but since launching my new business venture I’ve been blown away by the number of small business owners I speak with who think that social media is some sort of “magic bullet” that will lift flagging sales and solve all their marketing problems.  I’m sure some of this is a result of listening to pitches by the “snake-oil crowd” — marketers who, when they offer to manage your social media campaigns, mean that they will post a few times a week to your Facebook page and get you more “Likes.”  When I ask these hopeful folk how Facebook postings and Likes will help their businesses, I usually hear things like “I’m not sure, but I’m willing to try it out and see how it goes.”

social_media_graphicIt’s understandable.  There’s a lot talk about social media and when used as part of integrated marketing strategy it can certainly be a worthwhile investment.  But business owners would do well to take an active part in planning any social media activities.  Consider your objectives beyond wanting new customers — every business owner wants new customers, but it’s difficult to get hard numbers to gauge how many new customers come to you via social channels.

[Read more…]

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Filed Under: Inbound Marketing Tagged With: social media

Local Buzz: Groupon

Jan 11, 2011 By Melissa Cahill

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Just returned from my local Chamber of Commerce meeting, where a resident expert gave an excellent presentation on Social Media Marketing for small businesses.  She offered a few resources for those just getting started with social media — I’d like to add one more.  Hubspot’s “How to Use Facebook for Business” provides an easy-to-understand guide and terrific step-by-step instructions for setting up a business page on Facebook.  Download requires you to provide some information, but  it’s worth it.  Highly recommend for the novice Facebook business user.

GrouponI’ve been meaning to get back to my own post about social media marketing, but it will have to wait because I want to comment on what caused the most buzz at today’s CoC meeting — and that was Groupon!  Everybody was talking about Groupon, and nobody was really in agreement as to whether Groupon is useful or worth the investment.  Really, it’s all about setting your expectations.

As with all online marketing channels it’s critical that you track your efforts, and in this recent article from the Times’s “Your The Boss” blog Jay Goltz outlines what’s important for small business owners to consider when measuring Groupon ROI.

[Read more…]

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Filed Under: Inbound Marketing Tagged With: Groupon, social media

Online Marketing Considerations for Small Business Owners, Part 3: Your Website

Nov 28, 2010 By Melissa Cahill

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It’s the most fundamental marketing piece for any business, and yet many small business owners still don’t really know what to put on their website!  Some get bogged down thinking about design – colors, fancy Flash elements – and forget all about the main purpose of the site. Think about it: why are people visiting in the first place?  Because they want to know what your business has to offer them and how your products or services are superior to those of your competitors.

content is kingRemember: content is king. Always has been, always will be.  Engaging a professional copywriter is best – hire someone who understands web marketing and SEO best practices. The content of your site needs to be engaging and informative for your potential customers, but it also needs to be search engine-friendly. What’s the point of having a website if nobody can find it?

[Read more…]

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Filed Under: Inbound Marketing Tagged With: copywriting, SEO, web design

Online Marketing Considerations for Small Business Owners, Part 2: Tracking

Nov 14, 2010 By Melissa Cahill

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It’s become fairly obvious to small business owners that they need to have an online presence these days – many of the folks I talk to have already spent thousands of dollars on a website to promote their goods and services. But when I ask them how their website is performing – are they getting more inquiries, leads or sales? – they usually say they don’t really know.

Google analytics report

For business owners that are new to the web, the idea of capturing and analyzing useful information can be challenging. While they understand the necessity of measuring traffic and trends on their site in order to calculate their marketing ROI, it’s difficult for many small business owners to find time to do the analysis and make sense of the data. The amount of information that analytics software can deliver is overwhelming.

[Read more…]

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Filed Under: Inbound Marketing Tagged With: analytics

Online Marketing Considerations for Small Business Owners, Part 1: Why Bother?

Nov 10, 2010 By Melissa Cahill

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As a small or medium sized business owner, you’ve probably been hearing about Internet or Online Marketing.  But what does it mean for you and your business?  What are all the options and where do you begin?  To kick off our new blog, we’ll be introducing our readers to online marketing with a series of posts on the topic, starting with the very basics.  I guess the first and most basic question to address is, “why should I bother with online marketing?”

online marketing vs traditional marketing trends [Read more…]

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Filed Under: B2B, Inbound Marketing Tagged With: SEO, web design

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From the Blog

How to Boost Reach and Engagement Using Visual Content

By Redge Estebat

Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon.  In fact, it has now become a MUST for any businesses that wants to be noticed on the internet.  These statistics testify to … Continue reading →

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