You hear more and more buzz about mobile these days. Text message (also called SMS) marketing — is an exciting technology and can be used by small businesses in a number of creative and effective ways.
Restaurants and retailers can use it to offer discounts or “mobile coupons” — or to notify subscribers about last-minute sales or in-store events. SMS can be used for customer surveys, polls and “text to win” contests, or as an automated appointment reminder system. This last feature is particularly handy for busy medical practices, spas and salons.
While the particulars will vary depending on the type of business and the goal of the campaign, it is vital that you always adhere to the following best practices. Think about all the spammy text messages you’ve received and resented — you don’t want to be perceived as an SMS spammer!
Reason #1
It’s understandable. There’s a lot talk about social media and when used as part of integrated marketing strategy it can certainly be a worthwhile investment. But business owners would do well to take an active part in planning any social media activities. Consider your objectives beyond wanting new customers — every business owner wants new customers, but it’s difficult to get hard numbers to gauge how many new customers come to you via social channels.
I’ve been meaning to get back to my own post about social media marketing, but it will have to wait because I want to comment on what caused the most buzz at today’s CoC meeting — and that was 
Remember: content is king. Always has been, always will be. Engaging a professional copywriter is best – hire someone who understands web marketing and SEO best practices. The content of your site needs to be engaging and informative for your potential customers, but it also needs to be search engine-friendly. What’s the point of having a website if nobody can find it?
