Most of the small business owners I meet with are aware of the importance of showing up in Google search results, and many use popular Google products like Gmail and Docs. Some of them have even been venturing into the world of Google Plus, creating business pages on the new social platform to promote their products and services. But even my savviest clients often overlook the free tools that Google provides that can help them improve their websites to better promote their companies: Google Analytics and Google Webmaster Tools.
The set-up and configuration of these tools may be a bit more than the typical business owner can deal with themselves, but it’s very easy and your webmaster (or whoever designed your website) should be able to help. Once installed, they can both provide a wealth of information about activity on your site.
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2011 was a wild year when it came to email marketing. Article after article claimed that email marketing is dead, pointing out the many challenges that face email marketers in the coming years. Despite the predictions, many marketing strategists still believe that email is very much alive and continues to evolve. Business leaders tend to agree.
