By now you probably have heard of the new Facebook feature called Facebook Graph Search.
It’s still in beta (only Facebook users in the United States currently have access to it), but as the feature rolls out to more and more users, it is important to learn how it could affect your marketing strategy.
How is Facebook Graph Search different from the current Facebook search?
Using the current Facebook search box, searching will give you results of People, Places or Pages with your specific search term in their title. It also shows web results through Bing search engine. However, with Facebook Graph Search, results are personalized based on what you and your Friends/Fans have shared within Facebook. [Read more…]