Creating and sharing visual content has been a marketing trend for several years now and it’s not about to fade anytime soon. In fact, it has now become a MUST for any businesses that wants to be noticed on the internet. These statistics testify to the power of visual content, especially when properly utilized as part of your social media strategy. [Read more…]
8 Ways to be SEO Ready in 2017
2017 is drawing near — time of the year to start planning next year’s online marketing strategy. With so many changes to SEO and the increasing importance of driving the right kind of traffic to your website, knowing what your next move should be can feel overwhelming.
New trends and big changes in SEO practices are no surprise to anyone; the only thing businesses can do is learn quickly and adapt strategies accordingly. To help you catch up and provide a little guidance for your SEO initiatives in 2017, we’ve listing eight important things to focus on as the New Year approaches. [Read more…]
5 Ways Online Reviews Help Your Local SEO and Your Business
When we talk about optimizing for Local SEO, getting reviews from customers has always been one of the MUST-DO things that every business should include in their marketing strategy. But how important are reviews to your business? Here are five ways online reviews can help. [Read more…]
5 Ways to Improve Your Local Ranking with Google My Business
When we talk about local SEO, getting listed in Google is one of the most important steps to take if you want to be found in your target location. However, there had been so many changes in Google’s ranking algorithm (which determines how businesses get found in Google search) over the years that it’s understandable that many marketers are confused about how to update and optimize their listing. If you are already working on optimizing your local SEO presence and getting ready to tackle your Google Business Page, this post will guide you through the process. [Read more…]
How Partnerships Expand Capabilities and Benefit Everyone
Panoptic Online Marketing celebrates a very special anniversary this month: it’s been one year since we teamed up with Kathy Estadt of Fresh Focus Group, our sales and marketing partner agency based in Daphne, Alabama. With a background in strategic planning, new product development, brand management and advertising, Kathy rounded out Panoptic’s capabilities nicely, providing insights that give our technical SEO and PPC staff a richer, more informed foundation on which to build online marketing strategies and execute plans for Kathy’s local clients. [Read more…]
7 Steps to Optimizing your Business Website for Specific Locations
Local SEO is a vital component of online marketing for any business that serves a particular town or city and its surrounding areas. But with the constant changes to the Google algorithm — and increased awareness on the part of your competitors around the importance of SEO — basic optimization of your business profiles is not enough to keep your business in the spotlight.
If you haven’t been paying attention to your local SEO lately, now would be a good time to get caught up and revisit your company’s strategy for competing locally using online marketing channels. We’ve updated our checklist to help you through the process.
Website Redesign and SEO Starter Package for Shoreline Pixels
Panoptic Online Marketing has been working with business owners along the beautiful Connecticut coastal towns that make up the Shoreline area. It’s a joy for our client account managers to get away from the grit and hustle of NYC to spend a few days meeting with clients, prospects and colleagues in Westbrook, Old Saybrook, Madison, Clinton and Guilford. The scenery is gorgeous; farms and forests, the beaches of the Long Island Sound. And local business owners that actively help each other — and the larger community– grow and thrive through their local Chambers of Commerce.
We’ve joined two of these: the Old Saybrook Chamber of Commerce and the Shoreline Chamber of Commerce; it’s through the latter that I met Peter Sikes of Shoreline Pixels, a Google Street View Trusted Photographer. Peter has been providing 360-degree virtual tours for a variety of businesses from New Haven to New London, and we are now teaming up to round out each of our respective business’s capabilities, share leads and deliver great results for our clients!
In getting started, we decided to work with Shoreline on the redesign of its website and make sure the new site was properly optimized for both visitors (hopefully potential customers) and search engines.
The new site provides for better responsiveness to mobile devices and provides Peter with an easy way to add new Virtual Tours to his portfolio, new Testimonials from business clients who have taken advantage of his expert service, and blog/news items for stuff that doesn’t fall naturally into other categories, for example, beautiful shots of moonrise over the Madison Surf Club. We also provided him with an intake form to collect more information from potential customers who may be looking for specific types of digital imaging services.
If you run a business with a physical location — could be a shop, restaurant or bar, hotel or even your manufacturing plant — you should consider a Google Street View for your website. Let us know if you’d like us to introduce you to Peter at Shoreline Pixels.
Should You Implement AMP for Your Website?
Everyone knows that having a solid mobile presence is now a must for every business that wants to be found online. With more and more people relying on their smartphones and tablets for information, having a mobile-friendly website can be a big advantage. But for some users the experience can turn into a frustrating one — especially when a web page takes too long to load. This can lead to discouragement with readers ultimately giving up and abandoning your site entirely.
In October 2015, a Google-backed project called Accelerated Mobile Page project (AMP) was launched to help improve the mobile website experience for users. This open source initiative allows website owners to create ultra-lightweight versions of their website pages that load really fast on mobile devices. [Read more…]
Never Too Boring to Blog
Let’s face the facts: some businesses are cool and have plenty to blog about. Think bars/restaurants, specialty retail shops, music promoters and anyone designing anything. Other businesses are perceived as not so cool. Lawyers, manufacturing consultants and auto mechanics are an essential part of the American business landscape — and just like every other small business they need to get their services out in front of potential clients and set themselves apart from their competition, but all too often the business owners assume they have nothing to say. Let us assure you: you are never too boring to blog.
The Beginner’s Guide to Visual Content
In 2015, visual content creation became one of the hottest trends in online marketing, especially with the rise in popularity of visually-inclined social networks such as Pinterest, Instagram, Snapchat and Vine. Popular social networks (like Facebook and Twitter) have also started putting visuals in the center stage and all for a good reason: visual content, if done correctly, helps increase brand awareness, engagement and website traffic.
Why Visual Content?
You might have heard it a hundred times: 90% of information transmitted to the brain is visual. And not just that, studies and data have shown how effective visual content in grabbing your audience’s attention. [Read more…]
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