Our Integrated Approach to Online Marketing

Unlike many vendors offering search engine optimization (SEO), email marketing, or PPC campaigns, we don’t just ask you to “sign up” for a la carte services. We use each channel in our suite to strategically address a problem, and our integrated approach has an exponential effect on lead generation and conversions to sales as each vehicle within the system feeds activity for the others. Just as you invest in ongoing relationship with your customers, we are committed to continually fulfilling and updating your internet marketing strategy month after month.

We integrate our services across all aspects of your online presence. We have professionals with expertise in every internet marketing channel, including:

Keyword Research / Paid Search (PPC) Advertising

Our proprietary software draws data directly from search engines like Google, Yahoo and Bing to identify the precise phrases your customers are searching for. This determines the most effective keyword groups to build your website or landing page around, and informs the link strategy we’ll employ. Keyword groups also determine your Paid Search (PPC) advertising tactics. Our software lets us download your competitor’s entire PPC campaign — every keyword, bid, ad, and landing page. We analyze real-time data on what advertisers are paying for each keyword, the competitiveness of each keyword, and the average number of searches.

Websites, Microsites, Custom Landing Pages

We build our websites using Joomla and WordPress open-source content management software, ensuring they are standards compliant across different browsers as well as easy for your staff to update with no special technical skills. You can choose from several template-based websites if you’re on a tight budget, or work with our team to create a fully customized, high-end web design for your business.

Content Revision

We don’t use software to create compelling content — we have a methodical process for editing and revising copy to support your identified keyword groups and reinvigorate your existing marketing pieces for your website, email marketing campaigns, blog, press releases, articles, social media pages, and so on. Our copywriters are top-notch and our system is based on sound psychological principles as to how people read information online.

Email Marketing

Professional delivery of timely and relevant email messages, followed up by direct contact from your sales staff, is a very effective way to target both sales leads and returning customers. We provide you with a branded email template and easy-to-use tracking software that allows you to see who opens your email and who subsequently converts into a sale. We can help you develop mailing lists, create content, manage your publishing calendar, and a continually test and improve upon past campaigns to ensure better and better results over time.

Link Building / Search Engine Optimization (SEO)

Search engines assign additional value to websites with inbound, non-reciprocal links — especially links from press releases, authoritative directories, blog posts, and social media and networking websites. References and links directed to your website from these sources increase your search ranking, but this strategy also requires consistent monitoring. We manage the process for you, identifying suitable blog posts to respond to, keeping tabs on your online reputation, and maintaining your directory listings and social networking activities.

Blogging & Social Media Marketing

Blogs and social media networks are a powerful and easy way to communicate with your customers and gain valuable insights into your products and services — even your competition. We’ll design your blog, Facebook, Linked In and Twitter pages to help you leverage the expanding appeal of these channels and greatly expand your online presence. We can either produce and maintain the content for you each week, or provide you with the guidance you need to get up and running yourself.

Mobile Marketing

Reach your customers via cellular (or mobile) device, either to send a simple message or to engage in audience participation-based campaigns, using inexpensive but highly effective Mobile Marketing.  Current estimates gauge the number of people using SMS or text messaging (approximately 1.8 billion at present) is almost twice that of active email users! Text messages are generally read within 15 minutes and responded to within the hour.  Great for announcing time-sensitive promotions, contests or sales!