2014 is the year of visual content and businesses who have invested in it are seeing big results in traffic and engagement – even an increase in sales. Social networking sites recognize the power of visual sharing and have been making frequent updates to their image sizes, dimensions and format for a better visual experience. Even if you are not actively sharing visual content on your social media channels, one area of your social page will always be very visual and should not be taken for granted – your cover/header photo.
Many businesses use a single image as cover page for all their networking sites. While there is nothing wrong with this, the difference in image requirements (sizes and dimensions) can pose a problem. To help you make the most of your cover pages, here are five popular social media sites, their cover page requirements, and a few tips for how to make your social media cover photos stand out.
Keep in mind that your Facebook business page cover photo is public – this is the first thing that your visitors see when they visit your company profile. In Facebook’s news feed, it’s your cover photo and profile photo that get displayed whenever someone shares your Page with their network. It also shows up when someone hovers over your business name in any post where it’s been tagged.
- Recommended dimension: 851px x 315px
- Minimum dimension: 399px x 150px
- Make sure that you use original imagery directly related to your brand. According to the latest Facebook guidelines, your cover photo can’t be deceptive, misleading, or infringe on anyone else’s copyright. Also, you may not encourage people to upload your cover to their personal timelines.
- Facebook has lifted the 20% text rule for cover images so you can now include call-to-actions to promote any events or sales. Just make sure not to use text-heavy images where the message gets lost or seems overly promotional.
Here is a complete guide on the cover photo dimensions by Yoconta for those who want to customize their image.
Just this April, Twitter started rolling out its new profile layout including a much wider profile header. Similar to Facebook, the profile image now appears on the left side of the page and with majority of the image superimposed on the header.
- Recommended dimension: 1500px x 500px
- Minimum dimension: There are no minimum dimensions specified, but smaller images will be stretched across the entire 1500px length.
- Although the recommended image size is 1500px x 500px, 70px of the top and 70px of the bottom are hidden.
- On mobile devices, the header is cut off roughly around 250px on each side and the profile image, name and handle (also the bio for landscape view) are superimposed at the center similar to the old header format. Make sure to take that into account when customizing your header image.
Below is a dimension guide that we created after some trial and error.
In early 2013, Google rolled out a series of updates to the G+ user profiles including a huge cover photo that requires you to scroll down to view the entire image. Many users were not so happy about this particular update so in November of the same year, Google reverted back to a static, smaller cover photo.
- Recommended dimension: 1080px x 608px
- Maximum dimension: 2120px x 1192px
- Minimum dimension: 480px x 270px
- Google+ layout is responsive and follows 16:9 ratio for its cover photos. Depending on the screen-size, your cover photo will scale up or down accordingly. On mobile screens, the profile image moves to the bottom of the cover page.
- Uploading a PNG-24 image can help you resolve some of the image quality issues comes with the heavy JPEG compression that Google+ applies to your image. However, PNG-24 files are much larger so your page may load slower for some of your visitor’s browser.
Linkedin Company Pages
Like the other networking sites, Linkedin’s homepage image is a great place to highlight your business or brand. For companies who are still not ready to create a showcase page, you can use this space to feature products and services or make announcements about any events or sales.
- Recommended dimension: 646px x 220px
- Think about the images that you use to display in your spotlight banner. The Products and Services section of Linkedin may be gone, but you can still highlight products and services in the homepage image. Just make sure that it stands out and reflects your company’s message.
- You can upload larger images in Linkedin but it will ask you to crop it before posting so not to put text too close to the edges of the image.
Youtube is another site that allows you to add branding to your cover photo – in YouTube speak, the cover photo is called “Channel Art.” The way your image is displayed in Youtube can be tricky so knowing the dimensions are very important.
- Maximum dimension: 2560 x 1440
- Maximum file size: 2MB
How it’s displayed:
- TV Banner: 2560 x 1440
- Desktop Banner: 2560 x 423
- Tablet Banner:
- Mobile Banner: 1546 x 423
- YouTube Channel Art may be recropped or its location shifted around depending on what type of device it’s being viewed on. Make sure that the center of your Channel Art works as a standalone image so that it still looks good no matter where it is being displayed.