You might be undergoing a redesign of your business website to update its look and feel or upgrade any outdated functionality. It’s important to have an attractive and accessible website so people don’t balk just by looking at it, and equally important for visitors to be able to find the information they’re looking for quickly and easily.
When considering your website redesign there are a number of factors to consider that go beyond the layout and color scheme. It goes without saying that your website should be mobile responsive and user-friendly; mobile usability is an important component of SEO that can influence your online rankings. The other consideration, often overlooked in a redesign, is how to preserving any SEO you’ve already built up so you don’t fall off the map once the new site is launched. Let’s take a closer look at the “SEO musts” for any web redesign project.