Everyone knows that having a solid mobile presence is now a must for every business that wants to be found online. With more and more people relying on their smartphones and tablets for information, having a mobile-friendly website can be a big advantage. But for some users the experience can turn into a frustrating one — especially when a web page takes too long to load. This can lead to discouragement with readers ultimately giving up and abandoning your site entirely.
In October 2015, a Google-backed project called Accelerated Mobile Page project (AMP) was launched to help improve the mobile website experience for users. This open source initiative allows website owners to create ultra-lightweight versions of their website pages that load really fast on mobile devices. [Read more…]