It’s the most fundamental marketing piece for any business, and yet many small business owners still don’t really know what to put on their website! Some get bogged down thinking about design – colors, fancy Flash elements – and forget all about the main purpose of the site. Think about it: why are people visiting in the first place? Because they want to know what your business has to offer them and how your products or services are superior to those of your competitors.
Remember: content is king. Always has been, always will be. Engaging a professional copywriter is best – hire someone who understands web marketing and SEO best practices. The content of your site needs to be engaging and informative for your potential customers, but it also needs to be search engine-friendly. What’s the point of having a website if nobody can find it?