So you thought you were done when you launched your business website, but now you wonder if you need a blog. Do you?
While it can be challenging to come up with fresh content to publish on a blog each week, there are compelling reasons for small business owners to consider blogging as an integral part of any online marketing campaign.
Reason #1: a business blog, when updated regularly, will drive more traffic to your site, and more traffic means more potential customers hearing your message. A blog can boost your site’s rankings in search results because search engines favor sites that publish fresh content regularly. Even if you have a website, it may be cumbersome to update (or you may have to pay a webmaster to do it for you). A blog makes it easy to publish content with no special technical skills or software (and has a low set-up cost).